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Hello, hello! Kamusta kayo d'yan mga kameta? Joining us kahit saan kayo nagjoin sa atin from all across the world.
Shout out naman d'yan sa mga kameta natin sa Palawan, sa Coron you wanna meet natin.
Thank you again kay Sir Gilbert for taking care of us and making sure na talagang ibang klase yung mga experiences natin dito.
Grabe mga kameta, pagod na pagod tayo. Kanina pa tayo nag-swimming, swimming kasi Bantay, West Philippine Sea ang ating theme, no?
No, but we'll talk about this more seriously mga kameta. Don't worry about it.
Salamat din kay Sir Tops kanina who wanted to help saan na with the drone issue.
Yung pala nakatakot pala magdala ng drone dito sa mga magnetic field volcanic area niyan.
Alright, magpopost ako ng thank you sa kanila separately soon.
Again, thank you very much si Sir Gilbert.
Thank you very much. Chinag pa tayo kanina.
Anyways mga kameta, balikan na natin itong mga pangyayari sa ating bansa especially dito at the forefront of the Philippines soon.
Unang-una mga kameta, sabi ko na there are some interesting developments pagtating sa media landscape in the Philippines.
And one of them is the possibility that the ABS-CBN, whole kind of corporations could find a way back into form in the coming years
after itong very crucial strategic cooperation agreement na na-sign ang ABS-CBN at saka yung isang major media corporation
which is affiliated with the current Speaker of the House.
I think that dramatically increases the possibility that down the road should ABS-CBN push again for some sort of franchise from the Congress,
the pushback will not be as aggressive as it was a few months ago.
Kasi maalala din mga kameta there was supposed to be this deal between I think TV5 and ABS-CBN
and it was kind of scuttled because of the very vocal pushback from some of the legislators there na talagang hindi sa ngayon dun sa franchise na ABS-CBN.
But I think that the situation has kind of dramatically changed right now because not only President BBM
but also people who are part of the Grand Coalition of President BBM seem to be much more amenable to a reasonable approach
to a number of very controversial issues na.
And isa dyan mga kameta is yung concern sa press freedom.
So hindi ako magtataka mga kameta, nothing is 100% here, pero hindi ako magtataka if in the coming years or before the end of term of BBM,
Dalima will be free and ABS-CBN will be on the way back to gaining its franchise.
Nevertheless, even if ABS-CBN were to gain its franchise,
by the way, my understanding is that this strategic deal that was recently signed by ABS-CBN,
more concerns I think the radio side of this.
And this is relevant in light of dun sa closure ng radio department ng ABS-CBN,
which has been a huge source of information and commentary analysis throughout the decades.
Napakamahalaga, especially sa mga probinsya.
Napakamahalaga, especially during mga kalamidad.
Not to mention during election period.
Now, my sense is, nevertheless, the business of television is not the same anymore.
I remember very well, even less than 10 years ago,
pak sinasabi mo television, it was hegemonic.
It had the final say essentially in determining what were the headlines,
what were the points of discussion in the country.
But we saw the radical shift in the media landscape.
Already dun sa massive decrease of the circulation,
so this has a quantitative material sense,
but also influence of traditional newspapers.
Of course, Doug, we are one of the proud contributors,
columnist for one of the biggest, if not the biggest newspaper,
newspaper record of the country.
But I remember very well, I was still starting teaching in early 2010s
when I was in Ateneo, et cetera.
And also in La Salle, I remember very well during those days
when Inquirer had the headline.
It definitely set the tone for national discourse.
I also remember very well a cabinet member in the Duterte administration
with whom I had many interesting conversations.
He told me essentially that his understanding is that this,
especially newspapers, especially like Philippine Daily Inquirer,
is extremely influential in shaping national discourse
in one way or another.
So many would argue that perhaps Binay would have stood a better chance
in the 2016 elections if not for the constant coverage
by the major newspapers in the country,
particularly the one that I'm affiliated with.
Pagdating dun sa alleged hidden mansions, Binay, et cetera, et cetera.
I remember very well in 2015, 2016, heading into the elections,
Binay was very much in the headlines, not necessarily for the best reason.
But the landscape is absolutely different.
So not only are newspapers not as influential as they used to be,
I'm barely seeing people who actually hold the actual thing.
You usually see that only in five-star hotels
or if you go to places like classic style places in Europe, for instance.
But it's not like before anymore.
But my understanding is that even in the television sector,
the situation is not the same.
So we saw that very well.
Again, I have worked with all of the major media channels,
television channels in the country.
So I'm speaking about this not from any bipartisan point of view.
Kapatid, kapuso, kapamilya lahat.
I've done all of that.
So that kind of gave me an insight about the media landscape in the Philippines.
And of course, I had the privilege of working with them
as a political analyst and in other capacities, hosts, co-hosts.
The thing is, there was an expectation na kung mawala ng franchise ang ABS-CBN,
a huge part of that will go to the competitors.
Particularly, alam natin mga kapuso.
Of course, GME Network, which is always really the main competitor of ABS-CBN.
But there was a sense that there's going to be a kind of a trickle-down effect
to number three, number four, number five, and the rest.
But kung mahalalan niyo mga kameta,
katulad ng yung podcast natin with OG.
I agree with him when OG Diaz said,
Kung pansin mo, yung audience ng ABS-CBN,
hindi napunta necessary dun sa ibang networks after that.
So actually, the ABS-CBN removal from the landscape
of mainstream television frequency,
it also took out a significant demographic out of the picture altogether.
And that demographic, mga kameta,
either followed ABS-CBN into online,
or, and or, also became more exposed and engaged with Netflix
and all of these online platforms and all.
So you totally have a transformation of a huge part of the viewer demographic.
So my point is, dahil diyan mga kameta,
I don't think the situation is about going back to status quo.
I think the media landscape has dramatically changed.
And one of the things you're also noticing, mga kameta,
is that, I mean, there are a number of things.
Today, ABS-CBN is like a production house.
That's the other thing that I also notice here.
A lot of quality movies are done with ABS-CBN.
And ABS-CBN, of course, is in an awkward situation
because it lost the major arm of its distribution, publication.
At the same time, it's at the cutting edge of online production, no?
And I think everyone else has to learn from that.
So, not to mention, we also had this situation with,
ano yung old TV na medyo, alam mo na, diba?
So I think it's a very perilous, it's a very competitive field.
And even if ABS-CBN were to regain its franchise,
I just doubt it's any, not even, forget about ABS-CBN,
but any of the major TV networks could go back to the golden era of television.
Now, just to be clear about this,
even 10 years ago or so, there were a lot of discussions
about how the media landscape is dramatically changing.
And along with that, the need to also move into online streaming,
vlogging, so on and so forth, right?
But the pace was really accelerated, mga kameta, with the pandemic.
I think the pandemic really added velocity exponentially
to many structural changes that were already in place before the pandemic.
So whether this is electric vehicles, this is online platforms, et cetera,
all of these kind of shifts and phenomenon,
they are accelerated to the max during the pandemic period.
So that tells you, mga kameta, that...
Kasi iba, what you can do in television is different from what you can do online.
Because in online, it's per preference basis.
Like, I wanna watch this movie at this hour, it's gonna be.
Whether it's 2 a.m., it's 7 p.m., et cetera.
Now, this has huge implications because, mga kameta,
advertising, finance, is really the bedrock of a lot of independent mainstream media.
And now, if you're an advertiser, you're wondering if
vision is where you wanna put 70%, 80% for advertising budget
if you're a big company, et cetera.
Or you wanna go more into online, or you wanna support more of the bloggers,
et cetera, or a combination of both.
So I think that the financing structure,
the economics of mainstream media also has dramatically shifted and all.
And we know that, of course, ABCBN is struggling in many ways,
but at the same time, extremely resilient.
But I would be also interested to know,
what are the lessons that ABCBN is learning right now from their,
hindi naman nila pinalano yan, sudden jump into complete online.
I think other channels are kind of in a privileged position
for slow or at least strategic and calibrated transition.
ABCBN didn't have this chance.
Essentially, napasubok sila agad.
Except though, of course, ABCBN already had a headway
because they were building up their online production
already years earlier or years ahead.
Nevertheless, that transition came a little bit too swift for them.
And definitely, of course, they were not happy about the transition.
It's not something that they wanted.
And clearly, we know there was a lot of politics involved.
No, I mean, for me, this presents a lot of existential concerns
Because if online is really the future,
then it becomes a battle of brands, right?
Who competes against who?
And the problem I noticed, not necessarily a problem,
but the trend that I noticed nowadays is that
personal brands are even more powerful sometimes than corporate brands.
So the most followed accounts, let's say, for instance, on Instagram
are personalities, celebrities, not companies, right?
So I think Rinaldo is approaching, what, 600 million followers, right?
And then you have Kendall and all of these people, right?
Hundreds of millions of followers.
I don't think there's any company that comes close to that.
I don't think even Tesla or SpaceX, Adidas, or anything.
So I think what we're seeing also is the further augmentation
of celebrity media, right?
And that means that, on one hand,
maybe the gatekeepers will not be as powerful as before,
but that also means that institutionalized approach
to information dissemination is also going to be diminished.
The role of editors, the overall role of journalistic standards,
the role of schools for journalism, the role of, you know,
the whole constellation behind production of high-quality news,
that could increasingly be diminished due to the rise of celebrity,
let's say, commentary, celebrity analysis, et cetera.
Now, again, I'm saying all of this as someone who has tried to,
you know, have one foot here, one foot there, et cetera.
But my point is that the change is happening just too fast.
And my worry is that in the next four or five years,
the acceleration will even be—the velocity of the transformation
will even be higher than before.
If I'm not mistaken, Henry Kissinger is going to turn 100 years old,
I think, in a few days, on about May 27th, right?
He said something like he's expecting within three to five years,
there will be a dramatic shift in a sense that artificial intelligence,
some of the new technologies, could have essentially existential veto,
you know, in terms of where humanity goes, et cetera.
Anyway, that was a late-night discussion.
I know it sounds random to you what I'm saying,
but what I'm telling you guys is that there's always a good news,
but there's also more complicated stories here, right?
And that—so the good news is that the relationship between political power
and informational power is not as aggressive as it used to be,
or is not as polar as it used to be.
Because that's a very hard situation whereby you have to choose
between the president or a major—you know, or journalists, et cetera.
I think that's a false choice because there are presidents who are good,
and then there are also media who's good,
and then there are times where the president is bad
and the media is also not good, right?
So I didn't like what was happening under Duterte
because it became a point of mainstream media in one box
and then the presidents and populists in another box.
So, in fact, it's a far more complicated and variegated picture.
So I'm happy that that kind of toxic relationship is kind of over.
We're in kind of a more sober and more reasonable situation.
But what I'm saying is that what I'm thinking also very deeply about is
what is the media landscape even if ABS-CBN and all were to return
back into form in the coming years or so?
So hinintay ko na yung magkakaroon ng talaga yung masinsinan na analysis,
academic studies, that looks at the numbers and analyzes
how dramatically the Philippine media landscape has shifted
just over the past five years or so,
and what are we going to look forward to the next three, four, five years,
especially now with the proliferation of ADHD
and all sorts of these free platforms where you can just come up with
huge essays, huge memes, whatever, cool, AI-driven art, et cetera.
I'm just saying, it might be exciting to a lot of people
at the same time, this could be disruptive, not necessarily in a good way.
There's a good technological disruption.
There's not so good technological disruption.
Anyways, mga kamayta, pag-usapan natin more yan soon.
I can see na may mga reaction na dyan.
Yun nga, yun ang hindi ko nagustuhan sa panahon ng dating administration.
It became really about just journalists versus the populist president.
Hindi maganda yan.
Because each of poles of power in a society, in a democracy,
have to play their role.
The president has to do his job.
The media has to hold them accountable.
But the media also shouldn't have necessarily absolute power.
There should be also a sense of proper judgment
about whether the media is doing its job or not.
But that was not the case.
Panahon ni tate, panahon all or nothing ang nangyari.
This is the problem we had.
Now, the temperature's coming down.
So I think it's time for us to have really sober reflection
about anong status ng Philippine media landscape.
Commercially, morally, which is even more important to me,
but also politically, in terms of influence it has.
Okay, mga kamayta, nakikita niyo na medyo pagod na tayo.
Okay, now we'll continue this discussion.
I wanted to also talk about sana, about the West Philippines.
In particular, yung maga tayo nagising kanina.
I have to finish an article about Philippines and Vietnam.
Axis of resistance, I call that.
Axis of resistance in the ASEAN.
Particularly dun sa ASEAN, yung West Philippine Sea,
East Sea, and the broader South China Sea Basin.
Sooner than later, God willing.
Balikan ko kayo dyan.
Thank you so much again for sa lahat ng mga nakikinig sa atin.
Alam ko medyo gabi na.
Thank you very much again kay Ma'am Edna Lonan,
Noemi Tablate, Joseph Limbre, the usual suspects.
Kay Fernan Barcelona, Lydia Evaristo.
Thank you very much.
Again, shoutout dyan kay Sir Gilbert.
Thank you very much for taking care of us
and being so kind.
Shoutout din kay Sir Omar
sa accommodation namin dito sa Palawan.
Thank you very much sir also for your very enthusiastic discussion
I really appreciate it.
All right mga kamayta.
God bless and talk to you soon.