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By the way, yeah, so that's a perfect segue, so you're entering now the second year of your full-fledged content creator,

TikToker slash chef para sa masa, however you want to put it.

How did it start? Kasi eto, I'll be honest about it. You were one of the persons that I watched before I started my own TikTok.

I mean, it's not as active as my other platforms, but it's a pretty decent kind of refraction and response.

But yun nga, kasi nuunan mo nung sinabi ng TikTok, eto yung mga, alam mo na, diba?

Dance, dance, yeah.

It's not just the dance, all sorts of trashiness you see there. Although,

sa pakaalam natin, sa China, they actually use TikTok to teach mathematics, no?

Like for instance, how to solve a calculus problem in 15 to 30 seconds, right?

How to do SAT examinations. So actually, they use it for very creative, educational purposes.

But once it went to US, you have all these 12-year-old kids doing crazy stuff, next thing you know, they have 70 million followers, right?

And the algorithm is way wilder than anything I've seen, right?

Of course, kaya nga ginagay ni Elon Musk, kaya nga yung mga views na nilagay sa Twitter nga yun, diba?

Yeah.

Speaking of that, so how did you get into TikTok? Why did you choose TikTok as your primary medium?

Although, of course, you're active also on Facebook and other platforms, but you're really a TikToker, first and foremost, right?

How did it start?

Because I didn't know anything about TikTok.

So I didn't, sabi ko, how are they putting out videos there? There's this guy, yung video niya for 30 to 45 seconds, he's just sleeping with hundreds of thousands of views.

Kaya nga, nakainis yun! Nakainis yung mga ganon!

So ako parang, what's up with that?

Tapos naisip ko, ah, okay, this is what's going to capture the attention of people because it's short form.

Or capture the short attention span of people.

Remember, Richard, even in our speech classes or comms classes in UP, they would always, whether kasyanto or kasyanto, they would always say, when you create a piece or a speech, you need to have an elevator speech.

Which is the first 20 seconds of your speech, dapat makuha mo yung attention nila with a outrageous fact, a question, a challenge, diba?

So sabi ko, parang ganito yung TikTok, dadigdigan mo lang ng konti, tapos, kunwari, nakakatawa, yung isa sa unang pumatokong video, sabi ko lang, kung hindi ka ganito magluto ng sunny side up na egg, thank you na lang sa lahat.

Which is for me, my version of sunny side up is crispy yung gilid, pero the yolk is, so it's over easy, pero crispy yung gilid, parang ganon.

And then it blew up, so sabi ko, so people are actually looking for nuggets of information that actually resonates with them.

So sabi ko, gusto ko ito kasi madali. Alam nyo, isang gusto ko lang linawin, hindi dahil maigsi yung videos namin sa TikTok, madali siyang gawin.

Kasi ang pagluluto, sisimulan mo at tatapusin mo. So kung 12 minutes yung video, nagpakita ka na nagluto ng kaldereta or 2 minutes, pareho lang po yung steps.

Taka abot ng 3 oras yung pagsushoot. Talagang nasa editing lang. At kung paano ka magsusulat ng storyline na pasok sa loob ng 2 minuto.

But why don't you do like a different style, like long form on YouTube and then short form on TikTok, para hindi sayang content mo. Are you doing that?

I have several videos na ganon.

Yeah, because I was thinking maybe you can do that. Because I tried to do that in my case. I'm also checking reels, I'm also checking shorts. Kung may time, diba?

Why not do both? I mean, like have a long form for YouTube channel, yung mga medyo may more attention span or really are willing to dedicate time.

And then yung mga quick lang, mga 15 seconds, 30 seconds, how to learn. I mean, you can do both, right? I mean, you can have multifarious productions.

Yeah, I have ano? I have a series. It's a limited series. It's called Yummification. I have long form in YouTube.

Kay Yummy, no? Ang term mo sa mga ka-meta mo, diba?

Yummies.

Ah, yummies. Yeah, yeah, exactly.

So, Yummification, that's a limited series. It has the long form in YouTube.

So, and then I have...

So, what's your name on YouTube? Kasi may mga nagtatanong dito sa mga followers natin.

Oh, all my social media is Chef Jelly Deluxe.

Yeah, okay. So, it's easy to find him. Well, your TikTok is confirmed. So, may blue seal yan. So, you're not gonna have any problem finding him.

Kasi mas wild kasi yung TikTok, you know? So, thanks to yun, mas na-appreciate ka yan.

Now, going back to this. So, how do you do it? Like, hindi ba mahirap?

I mean, ako, nakapagod ako with doing my own very basic vlogs and all. Kasi wala naman akong production team and all.

Although, I have a good friend, Cetir, who helps me with, shoutout naman kay Cetir, sometimes with the thumbnails and all.

Kasi wala akong oras and all. Or just basic editing. But more or less, it's a do-it-yourself for me.

How do you do your videos? Because your videos look pretty fine. I remember I showed a friend of mine.

I said, oh, ganun pala pwede gawin TikTok. Sabi niya, ay, production yan. Production level.

Sabi niya, oh nga, ganun, ganun. And then, nung nag-usap tayo sa Baguio, parang, ay, production level.

Kami, kami lang. Ay, production level.

Paki-explain nga, how do you do it? I don't want to use the word on the cheap, but on the Ilocano.

How can you do really nice ones, production level style na ginagawa mo? Can you tell us something about that?

Alright. I think, um, what I learned about- Aspiring TikTokers diyan. Ayan, makinig kayo.

What I learned about content creation, meron kang mga four to five essentials lang.

Number one, clear visuals. So, mag-ano ka na? Tawag dun?

Kung nagsisimula, at hindi kaya ng budget mo na mag-mirrorless camera or DSLR, phone.

A decent, um, phone cam- smartphone with good camera would go- bring you, ano, a long way, right?

Yung Xiaomi diba? Yung mga medyo affordable. Xiaomi mga- sorry, I'm not- hindi walang sponsorship.

They do well, diba? Yung mga ibang Chinese phones, ay, so they do pretty well, yeah.

Yeah, so clear visuals. Number two, audio. Kahit gano'n kaganda visual mo, kung pangit ang audio mo,

hindi ka papakinggan. So, ano, mag-invest ng konti doon sa mga- like, kaya ito, ginagamit ko ito when I record videos.

Hindi lapel or yung ano, yung wireless ano? I do lapel yung- yung wireless kapag outdoor.

Aha, aha. Yan. Para- Correct.

Naka-captured. Exactly. Doon. So, around ano lang yun? Php 5,000, Php 6,000 kayang pag-ipunan.

Ano na yun, ah? Two- one receiver, two transmitter. So, pwede na kayo- kung tayong dalawa, nagsitsikahan,

pwede na tayong sabay. So, same yung naka-captured. So, you have your visuals, you have your audio.

Number three, part ng visuals pero ibahin natin lighting.

Yan. That's it. Kung walang- kung walang pambile ng ilaw, timingan ang pag-shoot.

Umaga, like, seven to nine, sa may bintana, or four, mga three-thirty to five, golden hour.

Golden hour, yeah. Anak, labas na kayo, labas na kayo, ganda, ganda, yung mga ganito.

Yan. Pero, mag-strategize. Kasi, kunwari, magpapakulu ka ng karni ng napakatagal,

inabot ka ng dilim, o di kailangan mag-ilaw. Wala, wala.

Upquick, ano lang. Mga prito-prito. Tapos, ano, by the window. Ganyan.

So, meron na tayong apat, ano? Ano ba? Apat. And five, the fun is your storyline.

Kahit maigsiyan na one minute, ano yung simula? Ano yung katapusan?

Paano mo tatahiin yung one step to the other? Diba?

So, nadadaan yan sa VO, kunwari, o nadadaan yan sa visuals. Transition, kunwari.

Um, okay. Pagkatapos nating gisahin ang ating feeling para sa ating lumpia,

punta naman tayo doon sa wrapper. Ang kailangan natin sa wrapper.

Dalawang itlog, three-fourths cup of ganto. Ote, ganun. Ote, parang nag-VO na.

May tie-back. May tie-back. Oo. Tapos, at ito, overall na.

Dahil lima, no? Lima yung ano natin. Tapos, ano yung, bakit mo ba ito ginagawa?

Ano ba? Bakit ka maglalabas ng content? Do you wanna educate? Do you wanna entertain?

Do you want to just have a creative outlet? Kasi doon sa purpose, kung ba't mo ginagawa yun,

magsistick ka sa una doon eh. Kailangang mabubor ang audience mo.

Mag-ano ka, mag-dadiversify ka. Pero, anchored doon sa dahilan pa rin bakit.

Example, cooking videos, diba? Ang ginagawa ko nung una.

Eh, naimbitahan tayo ng mga restaurants para tumikim, para kumain.

Food pa rin. So, pasok doon sa ano natin na food and information.

Pasok doon sa dalawa nating goal. Oo. O di, doon sa review,

mabibigyan mo sila ng option kung saan pwedeng kumain at this price range.

Anong pwedeng orderin sa restaurant na to? Diba? Yung mga ganon.

So, doon ka babalik. Kasi medyo, minsan maraming content creators

na nagsisimula. Medyo makalat. What I meant by that is,

iba-iba yung content. Ako, ganoon ako.

Ayan, content position, tapos Lord Divero, tapos si ano.

Pero yun, diversity yun ang guest mo. Right.

Pero ikaw, as a content creator, always would, I think,

kung bibigyan kita ng tatlong salita kung ano yung dahilan mo

sa paggagawa ng content is to always search for the truth.

Parang ganoon. Three words. Search for truth.

Parang laging ganoon yung ano sa'yo. In whatever field,

in whatever area, hindi pa. So, yun, doon lang tayo babalik-balik.

Ako masagawa ng number six, energy. Pansin ko talaga,

if you have energy, ang ganda ng response.

Kasi even if malinis ang paggagawa mo, maganda yung visuals,

pero walang energy level, you can see it. It doesn't resonate as much.

But even if medyo hindi maganda, medyo kalat, if you put enthusiasm and energy,

people respond to it. People respond to enthusiasm and all.

So, I think that's what, kasi yun nga, that's the difference with,

of course, I work in the mainstream media.

If you look at the mainstream media, it's very well curated,

standardized, professional, perfect yung hair, perfect yung mukha, ganoon.

Pero yung mukha mo sa social media, yung talagang medyo mabibo,

medyo, kahit medyo kalat, yung energy that you pass on,

I think that's really part of charisma.

I'm almost spiritual about it.

Ako nang pansin ko whenever I'm energetic, kahit bardagulan, kahit nangangasar ako,

the resonance factor or quotient is always higher.

You know, another thing is that the consumers of content right now,

which is the audience, they wanna live vicariously through the content creator.

Exactly, exactly.

So, kunwari, yung mga OA na content creators, yung mga grabe yung energy,

tas yung mga tipong paking galit na sarcastic,

because the audience cannot actually say that.

Yung nakikita na yung content.

Pero ito, ito, I see what you're doing.

Yeah, yeah, yeah, exactly.

Masabi niya yung hindi mo masabi pero gusto mong sabihin,

or matikman niya yung mga gusto mong matikman

pero you're not willing, you know, or you're not...

Correct.

Or, kunwari, sa amin sa food, frustrated ka na hindi mo mapasarap

yung isang matagal mo lang nilunuto,

tapos meron lang palang isang bagay na mimiss mo,

tas naishare sa'yo ng content creator.

So, ikaw, you lived vicariously through the creator.

So, I think yun yun.

Yung resonance na sinasabi mo, yung energy.

Yeah, yeah.

Kasi nakikita nila yung sarili nila na sana, or ayun pala.

Aspirational, like I can be like that, or this is something I can do.

Ako, for me, my experience is, of course,

transitioning between mainstream and content influencer,

whatever you want to call it, vlogger,

is that I can be even more spontaneous in my vlogs and all,

in ways that, you know, I'm not necessarily on CNN International or BBC,

but sometimes I see that they feed off on each other, you know?

I'm a little bit more comfortable even in my TV interviews,

sometimes the way I talk,

because the vlogger in me is now more prominent, right?

In terms of my outlook, my energy level and all,

although I try to control myself.

Richard, iba to, different.

But I realized also what people like,

especially in Gen Z and younger millennials,

ayaw nila ng overly produced, overproduction.

Gusto nila yung may kunting imperfection,

may kunting, you know, may kunting kalat dito,

kasi ganoon naman talaga tayo lahat, diba?

Hindi naman yung, okay, I almost said something political,

but no, I'm gonna say, like, I think one of the reasons

President Duterte was very appealing to a lot of people was

he speaks not in a polished way,

which is what most people usually do on the side.

So, kasama lahat, hindi naman tayo maayos magsalitang,

kalat natin, diba?

Yung tricycle driver na nasa kanto at bumabiahe,

nakaka-relate kay Duterte,

pero hindi makaka-relate kay Mar Rojas.

Nagkakati-kati na to sa kamay,

tapos yung explain niya, yung hindi niya masabi,

tapos, alam mo na yan, yung ganon na yan.

Speaking of!