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Panahon na para i-highlight sa buong mundo all the reasons to love the Philippines —Sec. Frasco
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Run time: 16:03
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Video Transcript / Subtitles:( AI generated. About AI subtitles » )
00:00.0
Q1. Papano ba natin nabuoha itong slogan ito? Ano ang mga ginawa nating konsultasyon o pagpaplano para at least alam din ng ating mga kababayan?
00:30.0
... And on the basis of the data that we have found, nakita natin na marami na trends in travel and tourism that have resulted to what we call the change traveler. Pagkatapos ng pandemya, nakita natin na medyo nag-iba ang priorities ng purpose for travel ng ating mga turista.
01:00.0
... And to really have memorable experiences that has meaning and purpose. Kaya naman po we consolidated all of this data in addition to our consultations with our stakeholders in the tourism industry as well as our tourism partners in the regions.
01:30.0
... And so nakita po natin na panahon na para bigyan natin ng pansin at i-highlight natin sa buong mundo all the reasons to love the Philippines. That includes yung ating history, our heritage, our culture, our people, our food, everything that makes the Philippines diverse and unique.
02:00.0
... And it's high time really for the Philippines to highlight this part of our identity. At this point, we've really only scratched the surface of what we can offer to the world because beyond fun we are able to offer many other experiences sa ating mga turista. There's so many reasons to love the Philippines."
02:30.0
Q1. Paano ba buwan na bago na buo itong ating bago slogan at love the Philippines?
03:01.0
... And made sure na yung data po natin is based on solid information that's provided by reputable global and regional references. Kasali na din po dyan yung spending patterns for example ng ating mga turista. It shows that people are spending more now on experiences rather than things.
03:29.0
... In fact in my recent participation as well in the United Nations World Tourism Organization Commission meetings, in a survey conducted among tourism nations all over the world, brand repositioning and rebranding is actually a priority for countries now because meron na tayong change traveler, nag-iba na po yung needs ng ating mga turista.
03:54.0
... So yan naman po we are giving the Philippines a fighting chance at having a more primary position in Asia and the world by really being able to highlight the best of our natural cultural assets as well as the grace and hospitality of the Filipino people that's known worldwide."
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