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... So dito clearly may breakdown sa protocol, sa process sa loob. Pero sapat ba na inaakuna lahat ng DDB Philippines ng ad agency ang problema? Sapat na ba yan?"

... Pero nangyari na yan. So dapat lalabas tayo with honor. Sabihin natin, oh well we goofed very badly, we apologize to those countries that we inadvertently used their funds. But let me assure you we actually have our own destinations na maganda and therefore we apologize but this is what we would have shown. It was a mistake of somebody. Hindi enough yung akuin mo eh.

In the first place, remember under the Anti-Grav and Corrupt Practices Act if you're a government official and you do damage to the government, you're liable. In the case of the advertising agency, there is truth in advertising. This is an obvious deception, an obvious lie na pinakita nila and therefore dapat aminin nila nagkamali sila.

So ano't magcorrect? Hindi naman ganoon laki yung error na substantial in the sense na nagpakita na hindi tama pero madaling ayusin niya kagad. Sino ang gagawa niya kung di nagkamali na their whole advertising agency is now in peril, lahat ng copywriter nila, lahat ng mga tao nagtatrabaho doon, baka mawala ng trabaho, babagal ang kuna nila, pinakamagandang masave nila ang kuna nila, ang honor nila.

And we shouldn't have done it but we did and we will pay for it and we will rectify it. So sinasabi ko, stop fixing the blame, let's fix it and let's reload. Para hindi na tayo mag-usapan, we're not going to be mocked by the whole world. Because we're being mocked by the whole world. Luwabas sa CNN nila yan.

Q&A

... Tapos hindi tayo nangangopia. Pag pinakita mo ngayon yan na meron tayong imagination na magagawa at pag sinabi mo mas maganda talaga ang papakita namin, dapat the Secretary she's a lady, I like her, she's full of spunk and vigor, she can say that okay we goofed, the agency goofed, we will rectify...

... We will relaunch and I can assure you all the travel destinations in the Philippines are good if not better, but we are going to show that we can rise up from this mistake."

... Then I'm assuring the Israelis that we are taking care of business, we're taking care of their people kahit na matay and I will make sure mahuli si Waksak. Or for that matter, nag-coup data, kinulong ang mga tourists sa isang hotel, kinuha namin nung kinuha namin, we made sure we said this has happened but we made sure we entertained them and we gave them T-shirts and we gave them a message that we undertook the coup here, we were exposed to the coup.

... But we'll come back because we love the Philippines, we enjoy it, still wow Philippines."

... Kaya lahat ng mga nagtanakos sa Pilipinas wala nakukulong and we forget about it. Ganoon rin dito. She should go up there and I'm not forcing her. If she feels that way or her undersecretary should do that, that would be sufficient.

... In the meantime, hirap ang mga negosyo natin sa tourism, hirap ang mga tao sa province. It's not that big a deal to me anymore because the whole world is one oyster. You and I Christian can go in our computer and say to the travel agents in Iran or in America, I am this and that, I have an agency that can guide you.

... If you want the beach, these are the following beaches, you can do that. So everybody can now be his own tourism secretary. So it's important na makalimutan ka agad dyan, set aside, show that we are honorable, that we own up and show that we can fix it and then go double up on our promotion because we need to do that.

... Pero ang decision ng DOT to actually sack the ad agency, tama ba yan?... Again, I'm not totally in agreement with that because like I said, it will cost us time again. It will show that we made a very big error. But look at it this way Christian, is this the first time? Tignan mo, mas malaki itong criminal. I call it criminal.

... So kung umabas yan, maraming nang tumawag sa akin, certainly yan yung i-Google nyo. You can Google it, it's more fun in Switzerland 1951. The fact that we paid the advertising agency for a creative that was done by another country and claimed it as ours and we were happy about it, let us luxuriate in our own misery.

... Because hindi totoo yan, fake news yan. But so far as I'm concerned, well andyan na yan. Let's not do another big one here, making it so big na para talaga tayong a nation of misfits and liars, etc. Let us say we own up, we're honest, we made a mistake.

... It's a bureaucratic error and we'll correct it and this is our same speech to you to come to the Philippines. Condenas has declared our beaches as some of the best beaches in the world, our dive spots are considered the best, Tubatahao is best. Come over and you can see how we double up on hospitality because of this error.

Q. Were you there during the 50th anniversary? A. Yes I was there.

Q. You were there. I saw pictures of you. How did you receive the new campaign, Love the Philippines? Do you think with this controversy, the new slogan can still be salvaged?

A. Yes I think so. I love New York. It can be defiled. I love New York. That's part of it. But I was there. Hindi ko alam na mag-launch. In fact, I thought I was a guest in another program two weeks before that or three weeks before that.

Hindi pa naman tapos yung program nila. Hindi pa yan. Kasi ang sinay-say, yung nurse natin. We service the whole world para ganun. I wasn't happy about that. But when I saw this one, I thought this is new.

Mukhang pinapakita nila yung gagawin nila. Love the Philippines. I like it because it's direct to the point. I like it because the Philippines has a long name.

Hirap is pala yan. Kapag sinabi mong love the Philippines, I like it because it's easily connectable or connected to Cebu, connected to Boracay, connected like wow, warm over winter. Wow Boracay.

Watch our whales. Wow Sorcegon. Ayan yung whales. Or watch our water world. Ayan yung balikasag sa Bohol. Marami kang magagawa sa love the Philippines.

At at the same time, gusto ko naman ma-re-remind tayo that we must love our country because tourism is all of us. We are all mini secretaries of tourism in our own way. We must promote our honesty, our hospitality, our integrity, and our pleasures here in the Philippines.

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