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... So may regret nakita natin yan on the part of the DOT. May restitution dahil sinabi nila wala naman lumabas sa pera at sinabi rin ng DDB. Again we're trying to accept everything on face value. Tapos I suppose may reform dahil sinabi nila mas pagagandahin pa. So nagkulang sa responsibility. Dito ba dapat mag-apologize din yung DOT?"

... I would. A heartfelt apology dahil again anybody who knows and perhaps even the common tao knows naman. Alam naman nila kapag kliyente ang DOT kaysa gobyerno yan, malaking korporasyon, may sign-off yan, may approval yan. So it's a shared responsibility and it doesn't hurt...

... sa aming fact-checking o sa pagbubusisi sa video na ito, humihingi kami ng inyong paumanhin. Di naman mahirap gawin yan. I think the Filipino people would have appreciated that. It would have gone a long way and it doesn't take anything away from the agency."

Q1. At least to deny it or to confirm it?

... This news, this chismis about a supposed very influential individual na allegedly tila siya ang nag-control ng pag-release ng video na ito at siya ang nag-produce. It has reached that point way beyond it. I would address it honestly but maybe not Sec. Frasco."

Q1. Sino dapat?

... Siguro some spokesperson or some representative of the DOT or even just a blanket, what we call a holding statement from the agency itself. Regarding these unfounded rumors circulating, we categorically deny these rumors.

... These are malicious in nature and not politically motivated. Sobran na. But I would issue a blanket denial at this point because threshold na. Sa amin kasi 1,000 engagement and 100 shares, kailangan i-address yan."

Q2. Pag-usapan natin yung lessons na ito. For instance, parang nakakatakot na rin ito para sa mga ad agencies to deal with the government? Kung lahat dito sa nangyari, laka-laka ng DDB.

Napakagandang tanong Ian. Napakagandang tanong especially in the context of DOT. I think you're the only person na, well I don't want to say brave enough because it's not really a function of guts.

I think you're the only person insightful enough to ask such a good question, which should really be one of the angles we're looking at. In the context of the DOT, ilang ahensya ng sinisante ng DOT? Parang every campaign na lang sinisante yung ahensya.

It happened before it's more fun. May isang sinisante dahil linejarize daw yung polska. Before that, there was another agency that was fired as well unceremoniously.

So you have to ask yourself, do I want to deal with an administration wherein potentially if there is a hiccup, I will be left holding the bag and it will be my sole responsibility. I will be villainized and vilified.

So these are things you have to think about for future lessons. Kasi I've said it once, I'll say it again. May oversight ng DDB dito. Meron talaga. Using foreign clips for a mood video about the Philippines, that's unfathomable and unforgivable.

But to crucify them solely when it is a shared responsibility, I think it's a bit heavy-handed and maybe goes into the territory of unfair.

Do you think, how big a hit is DDB taking because of all this? Big boys naman definitely. How big a hit is this?

I think they will weather this handily. Even right now, we're already seeing a slew of Love DDB material on your wall. I don't know if you've seen it on your social media.

Love DDB. So they will weather this. They took a reputational hit now. Of course, there will be sneakers. You know Filipinos, they will use their stock footage.

But I think they won't lose their clients. Such a mighty agency, award-winning. I think they won't lose their clients.

Pero hindi ba panakot sa ibang agencies na gusto mong mag-contribute? Because it takes a lot of passion also to get involved in such a project with the government.

Because you're going to sell your country. Talagang i-advertise ang bansa mo. So hindi lang yan pera-pera I suppose. It takes a lot of passion also.

From your lips to God's ears, Christian Izguera, it should be. That should be the sentiment. That should at least be the passion that you go into a project as weighty, as significant as selling the Philippines.

Dapat ganyan talaga. So DDB has expressed its heartfelt apology. Maka dapat the DOT also sees it that way. That this is more than money. This is more than may public funds mong ginamit.

This is the very fabric of our nationhood and our national identity we're trying to sell. How could we have made that oversight? So dapat ganoon kasinsero ang apology.

Ang mga gusto kong sabihin, pero ayokong taposin itong interview in a negative note. So ganyan, gawin natin aspirational yung pagkatapos sa ating interview. Ayoko palamang hatakin papabae.

Parati naman. Parati naman.

Alam niyo po, malayo po mararating ito para makagawa po kami ng mas maraming video na makatutulong po sa pagpapakalat ng tamang impormasyon para sa bawat Pilipino.

Kada like, subscribe, follow at share ay pagsuporta po sa tunay na independent journalism sa bansa. Maraming maraming salamat po.