BAGONG PILIPINAS NI BONGBONG MARCOS

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... Alright yan magandang araw mga kabatas natin at welcome sa isang mga live stream. Mga kabatas natin ang dami nagtatanong sa akin at salamat rikul sa pag-forward dito sa issue na ito na tinatanong ng marami kung ano daw ang masasabi ko dito sa rebranding na ginagawa ni Bongbong Marcos at ito nga mga kabatas natin ang kanyang bagong slogan, ito nga ang bagong Pilipinas.

... Mga kabatas natin si Apo Lakay, dating President Ferdinand Edralin Marcos, sa kanya naman ay Bagong Lipunan at merong kanta yan. Naging sikat ulit ang kanta na yan ng panahon ng kampanya ni Bongbong Marcos.

I don't like rebranding. Bakit? Rebranding mga kabatas natin takes a lot of effort and money.

... Ito yung amo ko at the same time. Yung isa umaga, yung isa panggabi. Yung Australian firm na pinagtatrabahoan ko, in charge kami sa branding at rebranding. Dahil nagsimula ako sa kanila bilang isang graphics artist at web developer, eventually na-promote ako bilang isang manager ng lahat including rebranding.

So kapag may mga magpapagawa ng logo, magpaparebrand ng kanilang kumpanya, kami yung gumagawa kasali na yung mga content nila sa website, kasali yung kanilang logo, kasali yung kanila mga pamplets, brochures, kasali yung mga neon signs nila sa opisina, lahat.

And mga kabatas natin, ang natutunan ko doon, whenever there is a rebranding of something, gobyerno man yan o private firm, it entails a lot of money. Hindi lang yung logo ha, kasi papakita ko sa inyo mga kabatas natin kung anong nangyayari dyan.

Noong mga binanggit ko kanina, pag magrebranding ka mga kabatas natin, you need new colors. Kasi yun yung pinaka point ng rebranding. Kung hindi ka kukuha ng bagong kulay, usually hindi lalabas o hindi ganon ka effective yung rebranding na mangyayari.

So pag makikita niyo mga kabatas natin, if there will be rebranding, usually they will adopt new colors. Doon kasi mas mapapansin yung pagbabago ng imahe ng isang korporasyon.

Ngayon mga kabatas natin, pag nagbago ka ng kulay, babaguhin mo na lahat. Babaguhin mo yung logo mo, babaguhin mo yung website mo, babaguhin mo yung mga t-cups mo, babaguhin mo yung kulay ng opisina nyo.

Papalitan lahat. Lahat ng mga napaprint nyo na na-header, papalitan nyo. Ilalagay lahat dyan yung may mga bagong Pilipinas.

Kaya nga hindi ko rin gusto yung ginawa sa maraming government agencies na nagrebrand. Like for example, Pagcor because that entails a lot of money.

Logo palang 3 million na. How much more mga kabatas natin yung opisina nila? Yung salabas nila mga kabatas natin, yung Pagcor, yung salabas, yung signage nila, papalitan din yan.

So, I'm actually not in favor of that because it is like, mga kabatas natin, it is like doing the trapo style noon kung saan sa Quezon City makikita nyo pa rin na brinabrand ng mayors yung mga poste.

Brinabrand nila yung mga ospital ng kulay nila, ng initials nila. Tapos eventually, syempre, kung magpapalitan naman ng mayor, kasi mayor yung pinag-uusapan natin, magre-rebrand ulit sya. So, papalitan mo ulit lahat yun.

In other words, walang continuity. Dapat sana mga kabatas natin, sa ating bansa, we will vie for continuity. The more generic something is, the better. Kaya nga anti-epal tayo eh. Pag anti-epal ka, anti-trapo ka rin.

Kasi yung pagiging epal, mga kabatas natin, bukod sa magastos yan, magastos din para burahin yung pagiging epal. Ngayon mga kabatas natin, itong bagong Pilipinas, binabasa ko naman dito, wala naman daw cost sa government yung logo.

Ngayon, ang suggestion ko sana dito, Marcos ordered that the campaign logo must be on the letterhead's websites, official social media accounts, and other documents and instruments pertaining to the flagship programs of the government.

Ang issue ko lang talaga dito, gastos. Pero okay na lang, ang gawin na lang parang attrition. Ano ibig sabihin nun? Gamitin niyo muna lahat ng papel na may logo na ganyan. Pero pag magpiprint kayo ng bago, doon niyo na ilagay yung bagong logo.

Pero sana huwag itapon yung mga yun. Yung websites talaga mapapalitan yan. Madali lang naman yun. Magpapalit-palit ka lang ng mga logo dyan. Colors, di ba? Tapos madali lang yan. Itong letterheads, I guess dapat hindi automatic na palitan yan.

Gamitin muna. Gamitin muna yan tapos pag magpapaprint ka na ng bago, doon mo lang ilagay. Yung official social media accounts okay lang, other documents and instruments pertaining to the public flagship programs of the government. Pag bago, pwede. Pag luma, gamitin pa.

Yung dapat ang mangyari dyan. Hindi dapat totally tatanggalin yan tapos papalitan na ng bago. Because it will entail a lot of money if that happens. Parang awa nyo na yun ang gawin nyo.

Ngayon mga kabatas natin, hindi rin kasi ako pabor dito sa sinasabi nila dito sa sinasabi nung nagre-reklamo dito na sinasabi niya na yung pagpalit daw o pagbigay ng slogan o paggawa ng slogan na Bagong Pilipinas, sinasabi dito ng ACT Teachers

It's representative Franz Castro na it's trying to deodorize the infamous dictatorship using the resources of the Filipino people. Hindi naman yun. Parang history will always remain as history. Tapos ito, every president does that. Meron silang ina-adopt na logo.

Hindi slogan. Kasi alam nyo parang mission and vision yan. And I'm not anti that one. Okay lang yan. Ito yung administration ko, ito yung susundan natin. Parang si Mayor Magalong ano yun sa kanya? Good governance beyond politics.

So yun yung sinusulong niya. Kung baga yun yung heart and soul ng kanyang administration. That's no problem. Wala naman problema yun mga kabatas natin. Pero magkakaroon ako ng problema dyan if with this rebranding magkakaroon ng wastage.

Pero this is stretching too much. Yung trying to deodorize. Let's move on. Presidente na si Bongbong Marcos. I think there's nothing more he needs to deodorize. Tapos na yan. Ang wish ko lang talaga not so much on the rebranding of government agencies.

That should not be the priority. Ito okay lang yan. Yang aphorism mo, yung kanyang slogan, yung logo mo okay lang. Pero huwag na tayong gumastos doon kasi hindi natin kaya. We don't have money for that.

We can spend money on other things that will be more beneficial to the public especially we are recovering from the pandemic. Di ba? Sabi niya they are trying to write over what has already been written. No.

There's nothing wrong with that. In my opinion. Ang problema ko lang kung gagastos kayo. Okay lang na baguhin yung logo. Pero huwag itapon yung mga luma.

Ito. What's next? A logo for Maharlika Investment Corporation. Nakikita niyo naman. Nahabol niya talaga yung logo dito. Well the logo is a blunder. Kasi nga maraming na-expose doon. Pero let's just hope. Like I said, I wish for this administration to succeed.

I wish for all and every government organization to succeed. Why? Because it will affect me. Tawa ko ng Pilipinas. Gusto ko i-improve yung Pilipino. Kaya kung sino yung nakaupo, susuportahan ko. Pero pag hindi tama yung ginagawa niya, hindi ko talaga susuportahan. And you know me for that.

Huwag tayong gumastos. Okay? Tignan niyo. Some of the slogans of the past administrations were Rodrigo's. Change is coming. And binigno ako yung nasdaang matawid. There's no problem with that. There's no sanitation there. There's no deodorizing there.

Let's still help the administration. This is the only thing we have right now. Panalo siya. Okay na. Tapos na yung election. Tapos na yung laban. 6 years ulit. Let's just help in whatever manner we can.

Kaya nga ako, ang suggestion ko dito, whenever you do rebranding, sana huwag gumastos. Everything will be printed out eventually so wala naman problema doon. Just utilize everything that's already there. Tapos if you have to print out new things, then use the new logo.

Diba? But if it's not necessary, like for example, sa pagkor, I find it unnecessary really. Kahit 40 years, well ang dami niyo naman pwedeng gawin. Sa 40 years na yan, why rebrand?

Diba? Ngayon mga kabatas natin, that's for me. As for you, tulad nga ng sinasabi nila, you do you. And you cannot choose a president anymore because you already have a president. Yan ang tandaan niyo.

We can criticize the president. Walang problema doon. Pero you cannot change the president anymore unless you impeach him. There's no use dragging every government agency down because you don't like the president or you don't like what happened during the elections.

Because you will suffer and the government will suffer if you do that. Kumbaga we're all in the same boat. Iba yung captain ngayon, you have to support the captain. If you don't support the captain, if you bring the boat down, you go down with the boat.

Maraming salamat mga kabatas natin. Mag-graphic toolful ulit tayo mamaya. Siyempre tulad nga ng sinasabi, matulog po tayo ng mahimbing dahil alam natin na yung natutulog ng mahimbing, siya yung lagi yung panalo. Paalam po pansamantala.