TIER ONE VS BIANCAKE - INALIS o UMALIS? - luge na ba ang tier one kaya di na nila take si cake?
00:37.6
Kalimutan nyo na muna yan, this is something personal kay Bianca na siguro...
00:42.0
in time masasagot niya sa inyo, pero I am in no position para sabihin yan.
00:47.0
Okay, so, ito lang yung pag-uusapan natin, kapag inalis, umalis ako sa agency, alam na.
00:52.8
So, why is this very important topic of discussion ngayon?
00:58.4
Okay, so, alam naman natin na matagal na si Bianca sa tier 1.
01:03.4
Matagal na siya dyan, as in, nagsimula yung company with her, yung mga unang talents nito.
01:09.8
And alam nyo naman yung maraming naging contribution si Bianca Yao dyan.
01:16.6
Yung Sandugang, yung mga live stream niya na umaabot nung peak niya.
01:21.4
Diba, nagti 10,000 viewers siya and what not.
01:23.8
So, pero alam nyo mga kamatis, sa streaming industry or sa social media in general,
01:32.4
hindi ka naman parating nasa taas.
01:34.4
There is only a few handful of people na nasa taas.
01:39.4
Okay, and recently, yung numbers ni Bianca wasn't the same a few years ago.
01:44.4
That is siguro apparent.
01:47.2
Ngayon, hindi ko rin na live stream to
01:49.2
kasi I can only talk about certain things in public.
01:52.2
Kasi if I talk about things na, kunyari, yung mga alam ko from the inside,
01:57.2
I might get in trouble.
01:59.2
So, I can only give you information na readily available in public.
02:03.2
And one of them, yung performance ni Bianca recently.
02:06.2
I mean, hindi naman sa hindi sikat si Bianca.
02:09.2
It's just that, yung tier 1 kasi ngayon is looking for other,
02:14.2
siguro fresh talents na mas pinatangkilik ng tao.
02:23.2
Kasi dito sa social media, regardless of who you are,
02:27.2
eventually there is someone na magiging trending and sometimes hindi ka na trending.
02:31.2
Parang ako, laos na ako ngayon.
02:33.2
Meron nang mas mga magagaling na debunker ko.
02:37.2
So, it's just how the life in social media works.
02:41.2
Hindi ka parating sikat.
02:43.2
I mean, kahit si Doggy.
02:45.2
Ako si Doggy dati, lalakas ng stream niya.
02:47.2
Ngayon, hindi na masyado.
02:49.2
Yung content niya dati, billions of views.
02:53.2
Ngayon, hindi na rin masyado.
02:54.2
It's just how it goes.
02:56.2
Walang tao dito sa social media with an exception of a few people na sikat forever.
03:03.2
It's not happening.
03:05.2
So, si tier 1 kasi, yun yung business niya.
03:08.2
The company needs to produce talent that will give views and will attract investors or attract advertisers.
03:18.2
Siguro, this post is somehow related to that.
03:23.2
Si Bianca naman kasi, I think she is really, really trying na i-revamp yung image niya.
03:31.2
Iba na yung image niya from noon at saka ngayon.
03:35.2
And that is credits to her.
03:36.2
Kasi nga, you need to have a fresh image every time.
03:40.2
Mahirap talagang maging relevant dito sa social media.
03:43.2
Miski maganda ka, mayroon pang darating na mas maganda sayo and more interesting.
03:48.2
So, I think that is where we should start this talk.
03:52.2
Kasi nga, hindi lang si Bianca kasi yung mayroon ganitong sentiment.
03:57.2
Actually, I think there are more than one people in tier 1 na may ganitong sentiment.
04:06.2
And this is where I want us to talk about this.
04:11.2
So, let's kind of begin.
04:13.2
So, ang nakikita nyo ngayon is the annual revenue generated by Mobile Legends Bank Bank from 2016 to 2013.
04:20.2
Admittedly, hindi pa tapos yung 2013 pero I think we can safely say na yung trend niya is downward.
04:30.2
Hindi siya katulad nung, well, nung nag-peak nung 2021 or nung 2019-2020 which is dito yung peak ni Bianca rin.
04:38.2
So, nakikita nyo na may correlation yung pagtaas ng Mobile Legends sa nangyayari sa streaming industry ngayon.
04:47.2
So, nung malakas yung ML, ang daming sikat na streamer.
04:50.2
Pero anong ginagawa ng mga streamer ngayon, mga kamates, mga kaibigan?
04:55.2
Most of them are promoting online casino.
04:58.2
Yung iba sa kanila, hindi na halos nag-e-stream.
05:02.2
So, it's because yung nag-peak na yung Mobile Legends and papababa na siya.
05:08.2
Siguro mag-re-re-peak uli ito ng konti, ganyan.
05:11.2
Pero I don't think it would be in this level nung 2020-2021 unless they do drastic changes.
05:20.2
And ito namang downward trend sa esports and sa gaming in general.
05:26.2
Hindi lang naman Mobile Legends yung nakakaramdam niyan.
05:32.2
Even the prize pool in the internationals recently ngayon is being projected as not so high as last year.
05:40.2
Ibig sabihin siguro after effect yun ng pandemic, we don't know.
05:44.2
Pero ang sinasabi ko lang dito, esports is not as big as it was a few years ago.
05:50.2
Siguro nag-nonormalize na yung curve.
05:53.2
Ibig sabihin, dati peak ngayon medyo bumababa na.
05:57.2
It is a very normal process in the business.
06:02.2
Kaso kahit sabihin natin na normal yun, mayroon pa rin effect yun sa doon sa mga negosyo na related sa esports or sa gaming,
06:14.2
which is yung Tier 1.
06:16.2
Now, si Tier 1, nung peak nitong Mobile Legends na to,
06:22.2
nag-hire siya ng mga streamers.
06:24.2
And hindi lang yun.
06:26.2
Nag-hire din siya ng mga back-end for the streamers.
06:32.2
Marami siyang hinahire na tao.
06:34.2
Kasi nga, ang lakas ng kita nung araw.
06:36.2
So you need more people kapag maganda yung negosyo mo.
06:43.2
Malamang si Bianca nun, bukod sa pag-i-stream niya,
06:47.2
mayroon din siyang back-end support na nag-aayo sa yung layout niya,
06:55.2
pag mag-i-stream siya, pag sira yung mic niya,
06:58.2
kung kailan magsisimula yung stream niya, mag-editor niya.
07:02.2
So all of this was provided by Tier 1.
07:05.2
That is as far as I can tell you,
07:08.2
na hindi naman yun, public knowledge naman lahat to.
07:13.2
Kailangan nyo lang, alam nyo lang yung i-research nyo.
07:19.2
Ang problema lang ngayon talaga,
07:21.2
hindi na ganun kalakas ang gaming dito sa Pilipinas.
07:25.2
And this is one of the reasons why marami ng streamers,
07:30.2
ang hindi na nag-i-stream ng ML,
07:32.2
at nag-choose na lang sila, mag-shill ng sugal.
07:36.2
Yun yung idea dito mga kamates, mga kaibigan.
07:39.2
Diba, dati, puta, kubaldag ka lang sa Mobile Legends, sikat ka na.
07:43.2
Makipag-trash-tukan ka lang sa ML, sikat ka na.
07:46.2
Ngayon, it doesn't work that way.
07:48.2
Bukod sa marami ng bagong games ngayon na kompetensya ng ML,
07:53.2
yung pera ngayon sa...
07:58.2
Ang Facebook kasi ngayon, alam naman din natin.
08:00.2
Papakita ko rin sa inyo.
08:01.2
Siguro, pakita ko na rin sa inyo yung stats ng Facebook ngayon.
08:04.2
Kasi dito pumutok yung ML nung araw.
08:07.2
So mga kamates, mga kaibigan.
08:09.2
Ito yung ano ng Facebook.
08:13.2
Ito yung stats ng Facebook.
08:15.2
Ngayon kasi upward trend na sila.
08:18.2
Pero I just want you to understand this
08:21.2
in the context of how Facebook was paying its creators.
08:27.2
Most specifically yung mga nasa gaming industry.
08:32.2
Between 2020, actually 2019 mas exact.
08:36.2
Pero let's do 2020 to 2022 hanggang 2023.
08:41.2
Between 2022 and 2022, ito yung peak ng gaming sa Facebook.
08:48.2
Yung FB.GG, naaalala niyo yun.
08:50.2
So between this period of time,
08:53.2
malaki yung kita ng mga streamers.
08:56.2
Yung mga streaming houses.
08:57.2
Isa dyan yung tier 1.
08:59.2
Getting a lot of money from streamers.
09:02.2
So the more streamers na ipasok nila, mas okay.
09:05.2
Kasi yun yung hinahanap ng Facebook.
09:07.2
Gusto nilang tapatan yung Twitch nun.
09:10.2
So pinapump nila ng mga streamers yung mga platforms nila.
09:15.2
So nakita nyo, may Amplify, may tier 1.
09:19.2
Punong-puno ng streamer yun.
09:21.2
Kada scroll mo, streamer ng ML.
09:26.2
Streamer ng ganito.
09:28.2
Kung hindi Amplify, tier 1.
09:31.2
Kung hindi tier 1, yung isa.
09:33.2
So all of these are all jube.
09:36.2
Because Facebook was trying to tapatan yung Twitch.
09:43.2
So yan yung laban nun.
09:44.2
And they had a chance na talunin yung Twitch nun.
09:47.2
Kasi nga, dito sa Pilipinas, sobrang putok.
09:52.2
Sa South East Asia, sobrang putok ang ML nun.
09:56.2
Kaso nga lang talaga, nag-pick sya.
09:59.2
Akala nila forever silang forever yun.
10:03.2
And with the inject.
10:05.2
Tas si Mark Zuckerberg din.
10:07.2
Sobrang, naalala nyo yung VR headset nya.
10:10.2
Yung Metaverse na yun.
10:11.2
After nun, nag-ship sila sa Metaverse.
10:17.2
And lalagyan pa nila ng mga NFT yung platforms nila.
10:20.2
So hindi maganda yung naging reception nun.
10:22.2
Kaya nakikita nyo dito.
10:24.2
From 2022 to 2023, bumagsak na sila.
10:28.2
Ngayon, medyo umaangat yung platform nila.
10:31.2
Kasi nga ngayon, inabandon na nila yung VR headset nila.
10:36.2
Tapos ngayon, they are focusing more on content creation per se.
10:40.2
Nang wala na yung mga, alam mo yun, wala na yung mga, yung talent agency ngayon.
10:49.2
You just have to, parang na silang YouTube.
10:52.2
Kasi ganun si YouTube eh.
10:54.2
Hindi mo kailangan talaga ng agency sa YouTube.
10:58.2
You just need to produce content.
11:00.2
So naging ganun na yung galawan ng Facebook sa ngayon.
11:04.2
So hindi natin alam in the future.
11:06.2
Baka magsubok uli sila sa gaming para tapatan ng Twitch.
11:11.2
Pero ngayon, at this point in time, they are just becoming a social media platform na pwede kang mag-create ng content.
11:20.2
Hindi na nila kailangan yung mga streamers na ngayon.
11:23.2
So people like Bianca, nagsuffer sila dun.
11:25.2
Kasi nga, wala na nagbabayad dun sa mga, wala na ng sure revenue yung mga platforms nila tulad ng Tier 1.
11:36.2
Hindi na namin kailangan yun.
11:37.2
Kasi mayroon naman kaming awit gamer na magpuproduce ng basura.
11:41.2
So siya na lang yung babayaran namin.
11:43.2
Mas low yung cost.
11:45.2
Tapos hindi na namin kailangan na go in between in all this, tawag dito, in all this pirma-pirma.
11:51.2
Hindi na kailangan. Marami na.
11:53.2
I mean, mas enjoyable nga si Mekos-Mekos kesa sa mga streamer eh.
11:57.2
So iiba na yung platform ngayon.
12:01.2
Kesa noong 2 years ago.
12:05.2
That's how brutal it is.
12:07.2
Now, si Tier 1, of course, they need to go with the times.
12:11.2
I don't, since si Bianca yaw is not inherently a content creator.
12:17.2
She is more of a streamer.
12:19.2
So magsasuffer talaga yung content niya sa takbo ng Facebook ngayon.
12:24.2
Siguro kaya nag-sho-shorts na si, yung FB shorts na si Bianca ngayon.
12:29.2
Kasi she wants to try in as a new venture.
12:31.2
Ganun ka-brutal ang streaming industry.
12:33.2
So, going back dun sa post ni Bianca, I do think na ganyan yung nangyayari ngayon.
12:39.2
Of course, ako, friend ako ni Bianca, and I want the best for her.
12:44.2
Totoo lang, biased ako sa kanya.
12:47.2
Kasi alam ko kung ganun na siya katagal sa Tier 1.
12:51.2
And pag inalis siya ng agency niya or umalis siya, I would be the first one to be disappointed.
12:56.2
Pero, naiintindihan ko rin kasi yung business aspect nitong Tier 1 na to.
13:00.2
And they need to protect yung interest ng kumpanya, regardless of relationship nila kay Bianca.
13:06.2
It's very brutal, pero it is what it is, mga kamates, mga kaibigan.
13:10.2
Ngayon, I will never talk about kung ano yung mental abuse na tinutukoy ni Bianca.
13:16.2
I want her to say that sa sarili niya, and mag-open up siya.
13:21.2
You need to hear it from her, herself.
13:25.2
So, ngayon, sana mag-gets niyo yung business side nito.
13:29.2
Again, I could not say anything na pwedeng ika-trouble ng mga tao.
13:33.2
So, in-explain ko lang sa inyo how it works.
13:36.2
Hopefully, nag-gets nyo.
13:38.2
Pag hindi naman, sorry, hindi ko na rin siya pwedeng i-livestream talaga.
13:43.2
Mamaya, ano bang oras na ngayon?
13:46.2
8, siguro mga 11 or 12, magla-livestream uli ako about something different.
13:50.2
Yun lang naman yung sa akin for today.
13:52.2
Bianca Yau, keep the faith.
