00:41.1
Pero in my 46 years of doing business and sales, alam mo, hindi araw-araw pasko.
00:46.0
Kaya kailangan maunawaan po natin, meron tayong tinatawag na cycle.
00:49.1
Yung tinatawag na S-curve, we call it S-curve eh.
00:51.3
Ganun, pataas yan, tapos biglang bababa, tapos you have to develop yung ideas and product.
00:55.2
Pataas na naman yan, pababa.
00:57.7
Kaya nga, importante po na kailangan natin malaman kung ano dapat natin gawin.
01:02.7
Okay, so kung ang negosyo mo ay medyo nanganganib na po,
01:06.2
Chinky, ano dapat nyo gawin?
01:07.9
First step, assess the situation.
01:10.3
When you say assess, kailangan unawain mo muna bakit nag-fail na ang iyong business.
01:15.2
Bakit humihina na ang iyong benta.
01:17.8
Oo, kailangan tignan mo yung sales data.
01:19.8
Kailan nag-umpisa to?
01:20.9
Kailangan may record ka.
01:21.9
Kung wala kang sales data, wala tayong pag-uusapan dito.
01:24.8
That's number one.
01:25.9
Number two, check mo yung customer feedback.
01:28.6
Baka yung mga customer nananawa na sa produkto mo.
01:30.9
Baka yung quality of your product hindi na consistent.
01:33.4
Nagre-reclame mo na yung customer, hindi mo pinapakinggan.
01:35.9
I-check mo rin yung operation mo, yung staff mo.
01:38.1
Ano ba nangyayari sa staff mo?
01:39.8
Nakakapagbigay ba sila ng quality service?
01:42.0
O mismo, talaga sila yata nagiging reason.
01:44.3
Kaya nga yung mga customers hindi na bumabalik.
01:46.4
So, kailangan ma-identify po natin ano ba talaga ang ugat ng problema.
01:51.1
Because in order for you to solve a problem, you got to solve the root of the problem.
01:54.5
If you do not know,
01:55.9
you will never solve the problem.
01:57.8
Or probably, isa pang idea, yung product.
02:00.3
Kailangan mo nang baguhin, kailangan mo nang mag-upgrade.
02:02.9
That's number one.
02:04.2
Ito na nga, let's not be hopeless.
02:06.6
Ako, I always tell people to every problem, there's always a what solution.
02:10.5
If you're not part of the solution, you're part of the problem.
02:13.0
O number two, ito very important to.
02:14.9
Step two, after you assess, next, strategize tayo.
02:18.4
When you say strategize, develop a plan of recovery.
02:21.9
Paano ka makakabangon?
02:23.1
Ang pinaka-best na plan of recovery is,
02:26.0
is this, cost-cutting.
02:27.0
When you say cost-cutting, magbawas muna tayo ng mga gastusin na hindi kailangan.
02:31.1
Kunyari, nasugatang ka, tapos may dumadaloy na dugo,
02:34.7
di ba, lakas ng agos ng dugo sa sugat mo,
02:36.8
anong gagawin mo?
02:37.7
Blood transfusion?
02:39.2
Or pipigilan mo ang pag-agos ng dugo or tourniquet?
02:42.5
Di ba? Pakitype lang sa comment section.
02:44.6
Blood transfusion or tourniquet?
02:47.1
Definitely tourniquet, para tumigil na pag-agos ng paglabas ng dugo.
02:50.9
Kapag ginawa mong blood transfusion yan,
02:52.7
so tuloy-tuloy ang pasok ng dugo, tuloy-tuloy na ang pag-agos ng pera.
02:56.3
Ganon din po, tuloy-tuloy ang pangungutang mo,
02:58.6
para matapalan mo yung negosyo mong ika nga ng hihingalo na,
03:01.8
eh tuloy-tuloy ng pagkalugi mo.
03:03.6
Lalo kang lalalim.
03:04.8
Kaya nga, check mo, anong pwede mong tanggalin?
03:07.2
Definitely, yung mga gastusin mo, yung overhead mo.
03:10.3
Baka kailangan mong muna, tanggalin muna yung pwesto,
03:12.8
mag-homebase ka muna.
03:14.3
Malaking bagay yun.
03:15.4
Or if not naman, pwede ka mag-negotiate sa mga suppliers mo,
03:18.9
pahabain ang terms of condition mo.
03:20.7
Or if not naman, baka kailangan mo talaga, sorry to say,
03:23.8
magbawas na talaga ng tao.
03:25.2
To save the business for the short term.
03:27.7
Kaya nga mga friendship ha, that's number one na kailangan strategy.
03:31.3
Cut loss, cost cutting.
03:33.1
Number two, improve cash flow.
03:34.9
Kaya check mo, ano pang pwede mong ibenta right now?
03:38.0
Para ika nga lumaki, baka kailangan mo na mag-promo.
03:40.8
Mag-buy one, take one.
03:41.8
Or if not naman, just like a perfect example,
03:43.8
may lumapit po sa akin na talagang na-frustrate na siya,
03:46.8
na de-depress na siya.
03:47.8
Na sinasabi niya yung kanyang mga produkto,
03:50.1
soya cheese, nalulugi na tapos hindi na niya ako anong alam gagawin niya,
03:54.4
And the reason why naipit siya, because of the custom.
03:57.1
O sinabi ko, o sige, bakit hindi mo mag-try ng promo?
04:00.5
Buy one, take one.
04:01.5
So after a few, I think a few weeks or a few months,
04:04.6
magsumulat sa akin ulit.
04:06.0
Pagsulat sa akin, sobrang saya na.
04:08.0
Sir, konti na lang ang stocks ko.
04:10.6
Maraming maraming salamat.
04:12.5
So one tiny adjustment lang,
04:15.5
they were able to recover.
04:17.2
They were able to sell their products.
04:19.2
Kaya nga, alam mo, kailangan mo lang gawin.
04:21.2
Baka increase mo lang yung marketing efforts mo,
04:23.3
yung marketing strategy.
04:24.4
Yung marketing strategies mo, ay naku, baka makarecover ka.
04:27.0
Kaya huwag kang mawala ng pag-asa.
04:28.8
And pinakamahalaga, syempre, focus on your customers.
04:31.6
Make sure na talaga inaalagaan mo yung customers mo.
04:34.1
Improve your customer service.
04:35.4
Start a loyalty program.
04:36.9
Give exclusive deals to your existing loyal customers.
04:40.5
At let's say, ito na, chinky.
04:42.3
Actually, yung lahat ng sinabi mo,
04:44.5
cut cost, ginawa ko na yan.
04:46.4
Tapos nag-promo na ako.
04:48.1
Tapos ginawa ko na, nag-improve na ako.
04:49.7
Wala pa rin nangyayari.
04:51.5
Baka panahon na to pivot your business.
04:54.8
Baka kailangan mo na magbago ng negosyo.
04:57.1
Itigil mo na itong negosyo na ito.
04:58.6
Pero hindi ka titigil dahil magsa-set up ka ulit ng panibagong negosyo.
05:02.2
Kailangan natin mag-adjust, mag-adapt
05:04.0
in order for us to fit to the times.
05:06.4
Because the only thing that is permanent is change.
05:09.0
Alam nyo, kung ayaw nyo talaga magbago,
05:10.8
may iiwanan talaga kayo.
05:12.7
Okay, mga friendship?
05:13.7
Pag-isipan mo muna mabuti,
05:15.5
tanungin mo sa sarili mo,
05:16.7
nakikita mo ba pa itong makakabawi
05:18.4
in 2 months, 3 months time?
05:21.2
At mag-set ka na na po ng limit
05:23.2
hanggang 2 months na lang.
05:24.5
So, pag after 2 months, wala pa rin ang ngyari.
05:27.7
And last but not the least,
05:29.1
after what I have said already,
05:31.9
ang pinaka-importante right now
05:33.6
sa sinashare ko sa inyo is to execute.
05:36.3
Implement the recovery plan na sinir natin,
05:39.1
cut costs, increase sales,
05:41.0
or if not naman, probably,
05:42.6
you need to already look for another opportunity
05:44.7
and monitor the result.
05:46.5
So, ang pinaka-best yan talaga
05:47.6
para sa mga taong nahirapan
05:49.2
and you are at a loss,
05:50.3
especially in the business,
05:51.4
probably, you need to seek professional help.
05:55.2
ganun din ang ngyari po sa akin.
05:56.8
As a consultant, as a coach,
05:58.3
sometimes, I'm close to the tree,
06:01.2
I don't see the forest.
06:02.5
Sa araw-araw na ginagawa ako,
06:04.1
hindi ko na kayang talagang isipin
06:05.6
paano ko pa maayos tong problema na ito.
06:08.2
Kaya nga, kung gusto nyo talagang
06:10.0
maayos tong problema nyo,
06:11.5
lalo sa inyong negosyo,
06:12.6
there are 2 ways to do it.
06:13.6
Try to solve your problems on your own.
06:15.7
Huwag kang humingi ng tulong.
06:17.1
Trial and error ka.
06:18.3
You might make more mistakes.
06:20.4
you can tackle the problem
06:21.8
one step at a time,
06:22.9
which I just shared with you.
06:24.3
And seek professional advice and help.
06:27.2
Kaya para sa mga tao na kasabi,
06:28.8
Chinky, I need professional advice
06:30.8
and help already.
06:32.0
May good news po ko,
06:33.1
I'm going to have a group coaching session
06:34.9
that will tackle yung mga issues like this.
06:37.7
May problema ka sa pera?
06:39.1
May problema ka ba sa utang?
06:40.6
Dying ba yung business mo?
06:41.9
At kung kailangan mo ng tulong
06:43.4
on how you can really fix this,
06:45.3
please go to the description section,
06:47.2
i-check out nyo na lang,
06:48.5
and you'll be able to see
06:49.6
kung ano po itong group coaching session
06:53.4
exclusive to by invitation
06:55.5
and limited seats lang po siya.
06:57.7
Sana naman nakatulong
06:58.6
itong information na ito.
06:59.9
And if you know this information
07:01.2
is really helpful to you,
07:03.4
please don't fail to share this link,
07:05.8
itong episode na ito,
07:06.9
with other people
07:07.6
who are experiencing
07:08.7
the same financial situation.
07:10.8
Maraming salamat.
07:11.5
Tatandaan, tamang karunungan,
07:13.3
tamang disiplina,
07:14.6
ang susi sa pagyaman.
07:16.1
Thank you for watching.
07:17.9
If you want to suggest a topic
07:19.5
or review that you would like me to discuss
07:21.4
on the next video,
07:22.2
please do comment below.
07:23.4
Para mabasa po namin.
07:25.1
Thank you very much.
07:25.9
And I'll see you on our next video.
