00:33.8
Maganda talaga ang franchising.
00:35.4
Bakit po? Number one, meron na siyang brand.
00:38.1
Hindi ka na mag-create ng brand.
00:39.6
Meron na siyang system. Susundan mo na lang.
00:42.2
Number three, proven business concept na siya.
00:45.3
Siyempre, kung titignan po natin, pabor po yan.
00:48.0
Pero ano naman ang negative side ng franchising?
00:50.5
Siyempre, meron mga franchise fee, may royalties.
00:53.5
Tapos hindi mo pwedeng i-adjust agad kung anong gusto mo
00:56.5
kasi kailangan sumunod ka.
00:58.0
I would like to share with you ang tamang proseso
01:00.8
at tamang pagpili ng tamang franchising.
01:04.5
So, kung excited na po kayo, please get a paper and a pen.
01:08.7
So, before you invest your hard-earned money,
01:11.2
I hope that this will be able to help you to qualify
01:13.5
kung anong papasukin nyo.
01:14.7
Number one, pumili ng may brand na may magandang track record and reputation.
01:19.0
Importante po yan kasi at the end of the day,
01:21.9
you are selling not only the product but you are selling the brand.
01:25.0
Siyempre naman, pagka nasisilin,
01:26.5
tira po ang brand.
01:27.7
Ang apektado, hindi lang po isa.
01:30.3
Diba, lahat po ng branches.
01:32.2
Diba, naalala nyo may isang food, ano rin,
01:34.6
may ano sila, pizza, tapos nakasama ang plastic.
01:37.7
Hindi naman sa Jaya, nagkataon lang.
01:39.6
So, siyempre, nagkaroon po ng efekto po yan sa brand.
01:43.9
Kaya, checkin natin na talagang okay yung brand.
01:46.7
Number two, dapat yung gusto mong i-franchise,
01:49.6
aligned din yan sa iyong interest at kakayahan.
01:52.6
Siyempre, kung mahilig ka sa food, magaling ka talaga sa food,
01:54.8
sa food business ka.
01:56.5
Naman, sa mga services, sa services ka.
01:58.6
So, mas maganda yung mahal mo yung ginagawa mo.
02:00.9
Hindi lang dahil pera-pera lang.
02:02.3
I hope you understand.
02:03.8
Next, kailangan talaga masusing pagsasaliksik.
02:08.0
Alamin mo ang financial performance ng franchise ng mga nakaraang taon.
02:12.1
Ang pinaka-best niyan is i-check mo yung ROI.
02:14.6
When you say ROI, return of investment, gaano katagal?
02:17.8
Kung magkano ang benta on a daily basis, tapos kailan babalik?
02:21.1
Kung ang benta niya, let's say, 10,000, kailan babalik?
02:23.6
30,000, kailan babalik?
02:24.9
Per day, at least, ma-project nyo.
02:26.5
At pinaka-tip ko po sa inyo, bago kayo mag-franchise,
02:29.9
make sure lang, kung pwede, ma-interview nyo rin mga ibang franchisees.
02:33.7
Kasi, syempre naman, yung nagpa-franchise,
02:36.6
sasabihin po nila, ay, syempre, maganda kumpanya.
02:38.9
Meron bang taon magsabi na pangit ang kumpanya nila?
02:41.6
Pero alam mo, makakapagsabi kung talagang maganda ang after-sales service nila,
02:45.4
yung mga nag-franchise.
02:46.4
Agree o disagree?
02:47.6
So, I would suggest also, before you finally sign,
02:51.4
as the franchisor, can I interview some of your franchisees
02:55.5
so that I will also...
02:56.5
Tip ko na yan sa iyo.
02:58.7
Next also, pag-aralan mo rin yung tinatawag nating franchise agreement.
03:03.6
When you talk about franchise agreement,
03:05.7
basahin mo mabuti ang terms and condition.
03:07.8
Mas maganda, i-consult mo sa mga friends na lawyer mo.
03:10.4
Bago mo talaga, kasi minsan nasa fine print yan.
03:13.6
Pag hindi mo pinag-aralan yan,
03:15.4
ang chances are yan, baka imbis na kumita ka, baka malugi ka.
03:19.7
Dapat tama rin ang location.
03:21.7
Maghanap ka ng location na mataas ang food traffic sa target market mo.
03:26.0
Isa alang ating...
03:26.5
Alang mo kung saan yung, ano, magkano uupa mo,
03:29.9
accessibility, competition sa mga lugar.
03:33.4
Diba? Alamin mo yun.
03:34.6
Kung ang pwesto mo ay alanganin, kahit maganda ang brand mo,
03:38.5
hindi ka tatauhin.
03:39.5
Kaya nga, dapat kasama rin sa kontrata
03:41.2
just in case na magkamali ka ng pili ng location.
03:43.9
Sana may provision sa franchise agreement mo that you can transfer.
03:47.9
Kasi kung hindi, naku, ipit ka.
03:50.2
Marami pa tayong pag-uusapan, pero bago tayong, ano,
03:52.9
syempre magpatuloy, I hope that you are learning already.
03:56.5
Ito kayo, type learning in the comment section.
03:58.6
At syempre naman, may part ng mga franchisor,
04:01.7
pero meron ka rin part.
04:03.7
Anong part mo, mahusay na pamamahala.
04:06.1
Syempre, huwag natin iasa lang sa franchisor.
04:08.1
Dapat aktibo ko rin.
04:09.6
Kailangan first hand.
04:11.6
Negosyo mo pa yan eh.
04:12.6
Hindi mo pwedeng sa may nag-invest ka lang.
04:14.7
Mag-invest ka sa trading.
04:16.7
Lalo na sa training ng empleyado mo
04:18.3
na to make sure na talagang up to par
04:23.3
Yung service na binibigay ng franchise mo.
04:26.5
Parang sana mas maganda kung first few months
04:28.5
ikaw mismo hands-on ka.
04:29.9
And then after that,
04:30.8
on your part also,
04:32.8
like for example,
04:33.5
yun nga, yung mga potato corner.
04:35.7
Dapat ikaw rin may personal kang mabisang marketing.
04:38.4
Syempre, kailangan.
04:39.4
Ikaw na yung magmamarket,
04:41.0
diba, sa area mo.
04:42.2
Magta-tarpolin ka.
04:43.7
Magpa-flyering ka.
04:45.0
Na para aware ang mga tao
04:46.4
na may isang branch pala
04:47.9
ng franchise na nandito.
04:51.6
pag nalaman ng tao,
04:52.6
instead na pupunta ako sa malayo,
04:54.2
dito na lang ako.
04:55.4
At syempre naman,
04:59.6
This is a business.
05:01.2
I highly recommend
05:02.0
that you should check
05:06.5
and customer feedback.
05:10.8
customer feedback.
05:13.8
pag walang penta,
05:16.0
Tapos yung overhead mo,
05:17.4
dapat hindi mas malaki
05:18.4
compared sa benta mo.
05:21.0
At syempre naman,
05:21.8
pinakamahalaga yung feedback
05:23.4
na galing sa customer.
05:25.4
Maganda ba yung service?
05:26.7
Maganda ba yung product?
05:29.5
At kung may problema,
05:30.9
lahat naman ng negosyo
05:32.7
mag-adjust ka lang.
05:33.4
So, in order for you to be able
05:35.5
expectation of the market.
05:37.9
pag nagwo-work na po siya,
05:39.2
ito na gagawin mo.
05:42.0
Kung nagtagumpay unang franchise mo,
05:43.4
open the second one.
05:45.5
nag-open the second one,
05:46.9
you can open the third one.
05:51.4
ang dapat ang education po natin.
05:53.8
Maging updated ka sa trends
05:55.8
sa franchising community.
05:57.7
Just like marami akong friends
06:00.3
Sila na may-ari ng Jollibee,
06:01.6
sila pa may-ari ng Chowking,
06:02.8
sila pa rin na may-ari ng Greenwich,
06:04.1
sila pa rin na may-ari ng Shakey's.
06:06.4
Kasi natutunan nila yung franchise.
06:08.0
Kaya mag-invest po
06:09.0
sa continuous learning.
06:11.5
ng franchising business,
06:13.2
hindi lang pwede nating binili
06:14.6
at i-expect natin
06:15.8
tatakbo siya ng kusa.
06:17.1
I do believe 50% of the job is done,
06:19.0
but 50% is on your part.
06:21.6
It takes dedication,
06:25.8
para ikaw ay maging successful
06:28.2
sa inyong franchising business mo.
06:29.9
Kaya ang tanong ko po sa inyo,
06:31.5
sa session natin na ito,
06:32.8
ano ang na-realize mo
06:34.9
in terms of franchising?
06:36.2
Ano yung akala mo
06:38.0
na tama ay mali pala?
06:40.5
Pakitype na lang sa comment section.
06:41.9
I would like to learn from you.
06:43.3
At if meron pa kayong request
06:46.4
that you would like to know,
06:48.1
please comment na lang
06:48.9
sa comment section
06:49.7
and I will try my best
06:50.8
to do the video for you.
06:54.5
ang tamang karunong
06:55.3
at ang tamang disiplina po
06:56.5
ang susi sa pag-iyaman.
07:04.1
Thank you for watching!
