April marks Filipino Restaurant Month in Canada, which celebrates the vibrant flavors of Filipino cuisine and aims to bring it into the mainstream. Jihan Alisangco gives us a peek at the kickoff celebration in Alberta. #TFCNews Like and follow TFC News Facebook: https://facebook.com/TFCNewsNow Twitter: https://twitter.com/TFCNewsNow Instagram: https://www.instagram.com/tfcnewsnow/ Threads: https://www.threads.net/@tfcnewsnow Website: https://mytfc.com/news News website: https://news.abs-cbn.com/tfcnews Subscribe to the ABS-CBN News channel! - http://bit.ly/TheABSCBNNews Watch full episodes on iWantTFC for FREE here: http://iwanttfc.com Visit our website at http://news.abs-cbn.com Facebook: https://www.facebook.com/abscbnNEWS Twitter: https://twitter.com/abscbnnews Instagram: https://www.instagram.com/abscbnnews #TFC #TheFilipinoChannel #TFCNewsAlberta #ABSCBNNews #TVPatrol #FilipinoRestaurantMonth

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The annual Filipino Restaurant Month in Canada has created increased awareness among Canadians about the exceptional taste of Philippine cuisine.

Spearheaded by the Philippine Consulate General in Calgary, Consul General Zalti Patron says the event gained 120 million media impressions

and $7 million worth of media ad value for participating Filipino restaurants.

He hopes this year's Filipino Restaurant Month will even surpass the success of the last two years.

These numbers are very encouraging, which means that we have gained a traction for this Canada-wide project to promote and mainstream our Filipino cuisine.

And this year, what is different and more exciting is that we were able to get more national prices sponsors as well as local prices sponsors.

Across Canada, a total of 45 Filipino restaurants have joined the festivities.

At the consulate in Calgary,

special dishes from the restaurants were showcased, such as sisig or chopped pork dish, pancit, adobo or braised chicken or pork, as well as braised beef and local desserts.

Consul General Patron says the month-long event aims to support Filipino restaurants and promote Filipino cuisine in the country.

This is made even more special as it coincides with the celebration of the Filipino Food Month

and the 75th anniversary of the diplomatic relations between the Philippines and Canada.

We have a partnership with the Philippine Embassy in Ottawa, Philippine Consulate General in Calgary, Toronto, Vancouver, Department of Tourism, Department of Trade Industry, and all the participating restaurants.

This is a movement that we started and it's a movement that is going on to increase the public's awareness about Filipino cuisine.

We would like to elevate the stature of our Filipino cuisine to that level of public's acceptance for the other Asian food.

Diners of participating restaurants may also win prizes such as round-trip tickets to the Philippines.

Travel vouchers and dining certificates.

Tourism Arachay Soleil Tropicales says the Philippine Tourism Department is supporting the Filipino Restaurant Month celebration.

She says this highlights the connection between DOT's Love the Philippines Tourism Campaign and Filipinos' love for their cuisine.

We are hoping that the third year of the Filipino Restaurant Month in Canada would further reach and impact and spark the interest of the mainstream to try the Filipino food.

That way, they would also be inspired to visit the country.

A Meehan Grill and Bakeshop has been joining the Filipino Restaurant Month since it began.

Richard Kimbao shares the campaign has helped them expand their reach and grow their business.

One of our goals is to introduce Filipino food to Filipinos who grew up eating it and also to other citizens that start familiar with Filipino food.

It gave us a great exposure to the community in Calgary.

Kikot restaurant owner Tess Ala, meanwhile, says the Filipino Restaurant Month has paved the way for them to be known not only in Calgary but also across the Alberta province.

Because there's war, migration and movement of people in this city that, you know, we can introduce our food to the mainstream society and also to promote the country, right, the Philippines.

This year's Filipino Restaurant Month serves as a platform to celebrate the 75th anniversary of the Philippines-Canada diplomatic relations.

For the whole month of April, participating restaurants will showcase their menus celebrating authentic dishes and the culinary expertise of Filipino chefs across Canada.

Gianna Lisanco, ABS-CBN News, Calgary.

For the whole month of April, participating restaurants will showcase their menus celebrating authentic dishes and the culinary expertise of Filipino restaurants.