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Ang butihing Mayor ng Pasay City, Mayor Imelda Calixto Rubiano

at ang lahat ng mga naging winner dito sa ating Tourism Champion Challenge.

Congratulations sa inyong lahat.

At maraming maraming salamat sa inyong lahat

dahil ipagmamalakin ninyo ang kagandahan hindi lamang ng lupa ng Pilipinas

kung hindi ang kagandahan ng loob at ugali ng Pilipino.

Fellow, my fellow workers in government, ladies and gentlemen, good afternoon.

Let me greet you in the same cheerful manner

where Filipinos have been welcoming our guests to make them feel at home right away.

Mabuhay!

It has been said,

that a successful tourism program must possess five essentials

as ACE or ACES,

Accommodation, Accessibility, Activities, Amenities, and Attraction.

Today, we can add another A to that, Awards.

Because if we want our tourism industry to attract more MIC,

or meeting, yung mice, tinatawag,

or meetings, incentives, conventions, exhibitions,

we must first entice them

with the different services,

with the different set of mice.

And we have redefined it for the purposes of explaining that ngayon,

mice are merits, inducements, commendations, and entitlements.

This challenge to elicit creativity will magnify the magnetism of Philippine tourism

is a step in that direction.

So I would like to congratulate the Department of Tourism for striking a rich vein of talent

and

tapping various stakeholders for innovative ideas that will energize and enhance tourism development in our country.

For, indeed, the best way to draw crowds is through crowdsourcing ideas and how to bring them in.

The response to this Tourism Champions Challenge, I have been told, has been nothing less than overwhelming.

Taken together, the submissions form one impressive catalogue of creativity and innovation.

It is also heartwarming to note that these are not mere proposals anymore,

but they are existing projects of proven value and that have already shown unqualified success.

This is the way tourism should be developed in our view.

Like economic growth, not relying on trickle-down, but built from the ground up.

You and I are all aware that we are in the midst of a great travel resurgence,

but we are also aware that we are in the midst of a great travel resurgence,

but we are also aware that we are in the midst of a great travel resurgence,

which must be met with our own tourism renaissance.

That is why we have been modernizing our airports from Clark to Cebu.

Soon, we will bravely unravel the newly-improved Manila International Airport,

Lagindingan Airport, the Abujol Airport are all in the pipeline now.

We have also been upgrading our seaports, paving more roads to tourism spots.

We are investing in the upskilling of our human resource that is the linchpin

of any hospitality business.

And when our friendliness is matched with our fabulous sights,

it is the perfect combination.

It is hard to beat.

We are world-class.

We have sun.

We have sun.

We have sea.

We have surf and shopping.

And we also have delicious food,

parties,

and entertainment.

By themselves, these are wonders already to behold.

And in their natural unfiltered state, they are already picturesque.

That doesn't require photoshop to make them even more beautiful.

In fact, travelers' reviews are one in raving that our islands are so enchanting

that no prose nor photo can adequately capture the true beauty of the Filipino countryside.

Nevertheless, these should not make us complacent.

We must work harder to make our country stand out amidst a very competitive market.

We have to build better, more tourism facilities and infrastructure,

step up our marketing drive,

and rev up training.

We have to open up more tourism areas so we can have a diversified and a dynamic portfolio

that can drive up interest before a wider clientele.

In 2023, we welcomed 5.5 million inbound tourists,

100% jump from the previous year.

This year, the DOT has targeted 7.7 million inbound tourists.

Back by the arrival, surpassing 1.2 million in the first two months of 2024,

the DOT has expressed optimism in sustaining the gains that we have made.

But, we would all be very happy

if we can breach this target again, like we did last year.

Make no mistake about it, the world is ready to love the Philippines.

And when I say that,

for all of us here who live in the Philippines, have been traveling around the Philippines,

we know how beautiful the Philippines is.

We know that it does not matter where our visitors come from,

we can show off with great pride the Philippines.

But I must tell you, for somebody who talks to many, many other nationalities from around the world,

what really brings the travelers here,

what really brings the tourists here,

are certainly the beautiful sights,

certainly the fun activities,

certainly the great facilities.

But the most important part of it is the Filipino,

the heart of the Filipino,

that we show the love of the Filipino,

that we show even strangers who we have never met before,

and will no longer meet after they have come here.

But, eh ganyan talaga ang ugali ng Pilipino.

Ganyan talaga ang ugali natin dito sa Pilipinas.

At yan ang pinakamalaking sa aking pagpalagay.

Yan ang pinakamalaking, ang pinakalaging hinahanap ng mga turista na pumupunta dito sa Pilipinas.

How many times have you heard it?

Come to the Philippines is a beautiful country,

but come for the people.

So let us highlight not only the beauty of the Philippines,

not only the physical wonderment that they will find when they come here,

but that warmth, that affection,

the love that Filipinos always bring to their relationship.

We show the world that we have long been ready to love them back.

Today, our LGU tourism champions have proven equal to that challenge.

With these merits in mind,

the tourism infrastructure and enterprise zone authorities,

approve the grant of an additional 5 million pesos for each winner

to the funding support that we have garnered under the Tourism Champions Challenge.

We are doing this because

it is a very, very good policy

to invest in success.

So make the most of it.

Make the Philippines proud.

Make the Filipinos proud.

Each winner deserves this additional reward towards building infinite capabilities

to make everything better.

It is also a reaffirmation of my belief

that local governments are our indispensable and active partners

in national development.

Be assured that we will match your industry,

equal your dedication,

and complement your work.

The national government will build more infrastructure,

implement tourism-friendly policies,

and arouse interest from global audiences.

As we move forward,

with optimism in our heart,

let us commend Secretary Cristina Frasco,

the Department of Tourism.

And the Tiesa

for doing exemplary work on these demands.

They have fostered a conducive environment

for creative and innovative tourism

through this initiative,

which meets one overriding objective.

Sa bagong Pilipinas,

mas maraming bisita ang darating at pasasayahin.

Maraming maraming salamat sa inyo.

Mabuhay ang bagong Pilipinas.

Magandang hapon po sa inyo lang.

Thank you very much,

Mr. President.

At this point,

may we request the President

to kindly grant us a photo opportunity.

May we call on stage

all the mayors of our winning LGUs.

Please proceed on stage together with our President.

Thank you very much.