00:41.1
Dato, Tony Talk ngayon, Toning Talk, di ba?
00:44.1
Ayan, medyo nag-update tayo from Tony Talks to Toning Talks.
00:48.7
And bago natin pag-usapan, of course, itong mga implications for the opposition.
00:52.1
I mean, ang daming pag-usapan, no?
00:53.9
Doon sa mga susunod na episodes, pag-usapan natin the Senate.
00:56.8
Will the First Lady run for the Senate talaga?
00:59.0
As some people are saying it, will Sarah Duterte resign eventually or be forced out of the cabinet?
01:05.8
I mean, that doesn't sound too crazy to me anymore.
01:08.2
If the First Lady is that angry brother, I won't be surprised at some point, papalitin siya.
01:13.1
Remember yung Vic Rodriguez na nga. People thought untouchable yan.
01:16.1
Yun yung ano ni...
01:17.2
But eventually, na-ease out din siya.
01:18.8
So, whether Marco Jr. is conflict avoidant or not, eventually, things are gonna move.
01:24.3
As the purge happened in the past, it's not gonna be the first time.
01:27.2
Yeah, bago tayo po.
01:29.0
Kung si Lenny ba yung papalit?
01:30.6
Kung si Lenny ba yung papalit?
01:32.3
Kasi ang daming usap-usap, ang daming chatter online about that.
01:38.2
So, mamaya pag-usapan natin.
01:39.9
I think speaking of chatter, if I'm not mistaken, nag-trending yung pangalan ni Lenny kagabi.
01:45.2
Sabi ko, ha? Lenny, ano kayo nangyari?
01:47.5
Sabi ko, di ba nagtravel na yan? Baka nasa Toscan yan or something.
01:50.5
Yun pala, pinupush ng ibang tao na siya na lang mag-secretary of education.
01:55.0
I mean, I know it's half joke, if not full joke or meme yan.
01:59.0
I think, definitely, Lenny will do a far better job just by the sheer, you know...
02:05.8
Let's be honest. Of course, I don't think she's necessarily the best person for the Department of Education.
02:10.2
You really need someone with a PhD in education or someone with background in education
02:14.1
like si Labrador Armin and people who oversaw in K-12 transition.
02:17.9
But definitely, Lenny will do far better in the Department of Education than si No Comment.
02:21.9
All right. Si No Comment ng No Comment tuloy kulay lahat naman ng Pilipinas sa education.
02:26.5
At kung gusto nila magpalusot,
02:28.1
yung six years before Sarah Duterte, Duterte administration in charge of DepEd.
02:33.2
So, ewan ko na kung anong excuse nila.
02:34.9
But bago tayo pumunta sa politika, dito naman tayo sa aspeto ng high culture, brother.
02:41.9
Eto na, may bardagulang din pala sa Idbulaga.
02:45.5
Can you give us a Mama OG update? What's going on, brother?
02:52.3
Ano eh, yung pinakapunot dulo dun sa latest na issue na naman,
02:56.8
between it's Showtime and Idbulaga.
03:00.3
Kasi, last week, nagsimulang lumabas yung mga news na nalulugi daw yung Idbulaga.
03:07.5
Nalulugi daw. Sobrang bababa daw ng kita, natatalo parati sa ratings, at baka daw magsara na.
03:16.3
Andami, andaming nagsilabasan ng gano'n.
03:19.1
Meron mga maliit na pages, hanggang kinover ng mga mas malaking pages,
03:23.6
hanggang nakaabot sa kay Mama OG Dia.
03:26.8
Sa kanyang vlog, na nireport niya, pero patanong,
03:31.0
o totoo ba na nalulugi ang Idbulaga?
03:34.8
O huwag naman sanang nalulugi ang Idbulaga.
03:38.3
Pero kung totoo ba nga na nalulugi yung Idbulaga, so puro patanong eh.
03:42.6
So gano'n eh. Pero...
03:44.2
Parang style natin, di umano.
03:47.7
Para safe sa cyber label, di ba?
03:49.7
Pero, pero, nung isang araw, parang siguro napuno na itong sila,
03:56.7
Tito Soto, ay kinol-out nila on-air na sabi nila na hindi totoo yan.
04:04.7
Kumaga, we are willing to show yung aming financial records na hindi nalulugi ang Idbulaga.
04:11.7
At nakita ko kahapon, pwede kong ibalita din mamaya,
04:15.7
yung Idbulaga hindi nalulugi at maayos naman yung financials.
04:24.7
Ibalita mo na ngayon.
04:25.7
Ibalita mo na ngayon. Kailangan natin malaman.
04:27.7
Sige, balita ko na ngayon.
04:30.7
So last year, 2023, 500 million generated sales.
04:38.7
Which is malayo kung ikukumpara mo doon sa Aldab Days na talagang billion yung kanilang ano.
04:45.7
Pero 500 million yung kanilang kinita, siguro mga 45% doon is TV commercials.
04:55.7
45% is yung mga sa loob ng show, yung sa loob ng programa mismo, yung mabanggitin nila doon sa loob ng segment.
05:06.7
And around 10% is from online sales, which is YouTube and all that.
05:12.7
So maliit pa rin yung online. Hindi talaga kayang sustain.
05:15.7
Tapos yung kanilang expenses was around 400 million. Kasi they had to buy everything eh.
05:23.7
When they moved from GMA to TV5.
05:26.7
From scratch kasi capital investment.
05:28.7
From scratch. Yung mga lights, yung mga cameras and all that. So they had to buy lahat.
05:34.7
So umabot ng 400 million plus yung mga salaries nila yun kasama na doon.
05:39.7
So ang net profit, ang gross profit nila before taxes was around mga just below 100 million.
05:48.7
So yun ang 2023 nila.
05:51.7
Which is yun yung report nila.
05:53.7
Ito yung report nila sa BIR at yun yung kanilang isasubmit ngayong submitan ng taxes.
05:59.7
So it shows na fake news yung lumalabas na nalulugi.
06:03.7
So hindi nalulugi. Yung the show is healthy naman pagating sa finances.
06:10.7
Tapos siyempre ang lulook forward mo dyan is the upcoming election season na doon umahataw yung television naman.
06:18.7
Kapag yung mga parang ganyan na midterm elections.
06:22.7
Yung mga advertisement.
06:23.7
So yun ang inaasahan ng Itbolaga moving forward para mataas yun.
06:27.7
But definitely the landscape has changed dahil sobrang hirap na sa national TV.
06:32.7
Nagkaroon ng issue kasi si Joey Dileon humihirip.
06:36.7
Kasi sinabi nila huwag kayong nagpapaniwala doon sa mga pages na yan o sa mga channel na yan na nagkakalat ng fake news.
06:43.7
Alam nyo na diba?
06:44.7
Ang sabi ni Joey, pago kayong maganyan umabot muna kayo ng 15 years.
06:50.7
Pagkatapos tsaka ako luluhod sa inyo.
06:52.7
15 years, 20 years, 30 years.
06:56.7
So ganun yung sabi ni Joey na napagkamalan ng iba na he was referring to its showtime.
07:03.7
Patama sa showtime.
07:04.7
Patama sa its showtime.
07:06.7
Yung din naisip mo diba?
07:08.7
The thing is its showtime is 14 years na.
07:12.7
So sinabi nila one year na lang.
07:15.7
Next year luluhod na si Joey sa its showtime.
07:19.7
So kinlarify niya with a video kanina sa Instagram saying that he wasn't referring to its showtime dahil wala namang nagkakalat ng fake news mula sa mga taga its showtime.
07:30.7
Ang alam ko sabi niya, let me clarify, hindi 15 years, 50 years po.
07:36.7
Ang exact words niya, 15 years na lang kasi baka daw 50 years, baka daw bumiyahin na siya o baka wala na daw siya. Parang ganun yung kanyang sinabi nung isang araw.
07:47.7
Pero he wasn't referring to its showtime.
07:50.7
Ang pinupunto niya, yung mga online na shows, yung mga online na channels, try niyong umabot ng 15 years.
07:59.7
O baka ako mabilib sa inyo.
08:01.7
Parang he was saying na hindi kayo aabot ng 15 years dahil puro fake news yung mga ginagawa niyo.
08:07.7
Tapos sinabi niya na dalawa na lang nga kami ng its showtime, huwag niyo kaming pagsabungin.
08:12.7
So yun yung exact words niya.
08:15.7
Na kaibigan niya yung mga nasa its showtime.
08:18.7
At kung mga pareho, they have respect for each other.
08:23.7
So kinarify naman niya at nakayos naman kaagad.
08:25.7
Healthy competition ang sinasabi niya. We can have actually healthy competition here.
08:30.7
Yes, yes. Kasi dalawa na lang nga eh.
08:32.7
Dalawa na lang. Maganda na merong alternative yung tao to watch.
08:36.7
And napakahirap ng television industry sa ngayon.
08:41.7
Napakahirap kumita.
08:43.7
Magdepende lang sa...
08:44.7
Magdepende lang sa mga TV commercials.
08:47.7
Kasi isipin mo kung magdepende lang sila sa TV commercials, wala sila ng mga inclusion sa loob ng show.
08:54.7
Kulang. Diba? It won't be enough to dun sa offset lahat ng mga show.
09:01.7
So yun ang challenge talaga for television.
09:05.7
Not just Eat Bulaga, pero lahat ng mga television stations at mga shows moving forward.
09:11.7
How to remain profitable?
09:12.7
How to remain profitable when yung advertisements ay napupunta marami sa online?
09:17.7
Yun nga eh. And I think that's where unfair yung challenge ni Joy De Leon.
09:24.7
In the sense that they were there at the heyday golden era of television, right?
09:28.7
So I'm sure... I'm not saying easy yung ginawa nila.
09:31.7
I'm sure all kudos to them for keeping it for 10, 20, 30, 40 years.
09:34.7
But they were there during the heyday of television.
09:37.7
So sustainable yung ganyang business model. Ngayon ang hirap eh. Kasi kalaban mo.
09:41.7
I mean, I'm sure kalaban ng Showtime yung sarili yung mga YouTube channels nila, Vice Ganda.
09:47.7
I mean, you have a ridiculous situation whereby each superstar have their own shows, right?
09:52.7
In their own rights that is stealing the eyeballs.
09:55.7
Yeah. Isa case naman ng Eat Bulaga.
09:58.7
Siyempre mahirap din talaga yung umabot ng 40 years, 45 years.
10:03.7
Kasi ano eh, even though nung time naman ng golden era, siyempre,
10:08.7
if hindi ka makasabay sa ratings,
10:10.7
if hindi ka makasabay dun sa kabilang show, napapalitan ka.
10:13.7
Kaya nakaraming palit yung mga usual, yung katapat nila eh.
10:16.7
Diba? Nung dati eh, MTV, tas naging Wawawin,
10:20.7
tas naging ang daming mga iba-ibang mga shows na ano.
10:23.7
Pero yun nga, iba na talaga yung challenges ngayong panahon pagdating sa mga TV shows.
10:28.7
So yun ang kailangang aharapin ng Eat Bulaga.
10:31.7
Going to there, 45 years na sila sa July eh.
10:35.7
So ang goal nila is makaabot ng 50 years.
10:40.7
Ang main problem of course ng Eat Bulaga is,
10:42.7
when the time comes, na magre-retiro na yung tatlo.
10:45.7
So that is parang legacy, legacy ano eh, problem.
10:49.7
Kung paano nila, how will the show move forward without Tito Vic and Joey.
10:54.7
Ang ipapalit nila, ang talagang napili ang matagal na nakaready,
11:01.7
is si Joe Wapao, si Jose Manalo Wally and Paulo Ballesteros.
11:06.7
Pero siyempre, we won't know until the time comes talaga,
11:09.7
na nag-retiro na yung, wala na si Vic Soto.
11:11.7
Of course si Vic Soto and Joey dila yun.
11:14.7
Sila yung main talaga dyan.
11:16.7
Kaya yun ang challenge naman for Eat Bulaga.
11:20.7
How they will go to 60, 70.
11:26.7
Sustain yung momentum.
11:28.7
In a tough time for television, tapos wala yung main star mo.
11:34.7
You need talagang mga top na main star eh.
11:38.7
Parang yan ang Vice Ganda, yan ang Willie Revillame.
11:41.7
You need mga ganung klaseng stars to sustain your show.
11:46.7
Para to get audience for your show.
11:49.7
Ang nangyari kasi last week, since nag-move yung showtime sa GMA, sumi pa yung ratings.
11:55.7
They were averaging 3% sa Nielsen, 3%, 4%, sumi pa to 8% combined.
12:04.7
So nasustain ka na yun for one week, 8%.
12:06.7
Around 8%, 7%, 9%.
12:10.7
While Eat Bulaga remained at 4%, 4.5%.
12:14.7
So you could attribute that also doon sa lakas ng network ng GMA.
12:20.7
Kasi there are places na GMA lang ang malinaw ang station.
12:25.7
Kaya dati naman Eat Bulaga had that advantage.
12:29.7
Ngayon sa TP5 is still playing catch up pagdating sa reach.
12:33.7
So yun ang challenge for Eat Bulaga.
12:35.7
Pero sa akin nga, win-win naman eh.
12:37.7
Kasi showtime got to the larger station na mas malawak yung reach.
12:42.7
So kumaga yung nawala sa kanila from ABS, baka mabawi nila dito.
12:46.7
While Eat Bulaga naman, although mas maliit yung reach, at least buo nilang nakuha yung pangalan.
12:53.7
They got the internet, they own it, yun lang.
12:57.7
Mas maliit lang yung reach doon sa current station nila.
13:02.7
Mark, can you give us some idea about...
13:05.7
Kamusta yung market itself?
13:07.7
I mean, is still a large portion of the Filipino population watching itong mga showtime?
13:11.7
When ang dami mong options na mag-Facebook, et cetera, pang patanggal ng stress?
13:16.7
Or malakas pa rin yung tradisyon?
13:17.7
Yes, malaki pa rin.
13:19.7
Pero in different platforms.
13:23.7
Yun ang nagbabago.
13:27.7
Usually, hindi mo napapanoorin yung two and a half hours.
13:30.7
You will just get the clips.
13:32.7
So, ang labanan ngayon is how yung clips mo to be viral.
13:36.7
So, papanoorin mo siya sa TikTok, papanoorin mo siya sa Facebook, sa YouTube yung buong episode.
13:44.7
Sa its showtime, it worked really well doon sa Especially For You.
13:49.7
Have you seen that portion nila?
13:52.7
Especially For You.
13:54.7
So, may mga nagtanong, baka Richard gusto mo rin sumali.
13:59.7
So, yung concept doon.
14:00.7
Ang concept yung nakakalam, parang they bring together yung mag-ex to talk about yung kanilang past.
14:06.7
Tapos, they try to set up one of the partner, yung guy o yung girl yata.
14:12.7
They try to set yung girl to another guy.
14:17.7
Parang merong mga searchy ganon.
14:19.7
So, usually, ex yung nagkakaharap.
14:23.7
Ang ganda nung concept, ang ganda nung execution.
14:26.7
Especially For You.
14:29.7
Especially For You.
14:32.7
So, yun yung segment that is really doing well for its showtime right now.
14:36.7
Yun ang big challenge for Itbulaga na kinakaharap.
14:41.7
Yung segment na yun.
14:44.7
So, in the same way na Aldop before.
14:47.7
I just said it, right? Exactly.
14:49.7
So, kailangan mo ng mga Aldop na ganyan.
14:51.7
Mga kilig-kilig eh.
14:53.7
Kasi you get that from Especially For You.
14:55.7
So, yun ang challenge siya Itbulaga ngayon.
14:57.7
And ang problema ng show talaga is yung showtime has a younger demographic.
15:04.7
Itbulaga as mas-mas older na.
15:08.7
So, yun ang challenge talaga.
15:10.7
How do you appeal to a younger generation?
15:13.7
Lalo na yung mga host mo ay yun, mga senior citizen na.
15:18.7
Yung mga host ng Itbulaga.
15:20.7
So, that's the big challenge talaga for them.
15:22.7
Kasi yun sinasabi ni Joey eh.
15:24.7
Nasa top five sila.
15:25.7
Nasa top five sila na longest running entertainment show sa buong mundo.
15:30.7
So, ang laking achievement yun, di ba?
15:32.7
Pero, siyempre, moving forward.
15:34.7
How do you evolve na para to remain relevant sa ever-changing na sa younger generation?
15:46.7
Right. I have a question.
15:48.7
I know you're a nice guy.
15:49.7
But, I mean, what is your assessment in terms of yung
15:52.7
obviously nasa, you know, I mean, they're not at their peak.
15:54.7
Let's just put it that way.
15:56.7
But, they're still doing well.
15:57.7
Do you think meron silang ability to still innovate and all?
16:00.7
Well, Tito Soto, we're gonna talk about him later on.
16:02.7
Kasi most likely, he's vying for number one spot for Senate next year.
16:07.7
But, in general, do you think they have what it takes to evolve and innovate?
16:11.7
Considering kalaban mo, Vice Ganda.
16:13.7
Kalaban mo, you know, more Gen Z, online media.
16:17.7
Pero, keep in mind na for the past year,
16:20.7
simula nung naglipatan to TV5 and ano,
16:23.7
Ipulaga remained number one eh.
16:25.7
From July up to March.
16:28.7
So, number one yung Ipulaga.
16:30.7
Talagang itong portion talagang especially for you,
16:33.7
yun ang sunipa, yun ang nagangat sa showtime
16:37.7
na nilagpasan yung Ipulaga.
16:39.7
Plus, the move to GMA7.
16:42.7
Yung, there is one person
16:53.7
sa Ipulaga, si Ma'am Jenny Ferre.
16:58.7
Kaya nila mag-evolve and mahanap yung ano.
17:01.7
Pero, it's mahirap talaga katapat si Vice Ganda.
17:05.7
Kasi, ibang klaseng talent din talaga si Vice Ganda eh.
17:08.7
And, in terms sa pagpapatawa, pagiging sa witty.
17:12.7
So, generational talent din eh.
17:14.7
In the same way na yung Tito Vic and Joey, diba?
17:17.7
Sa panahon nila, ganun din.
17:19.7
So, it's always going to be a challenge.
17:21.7
Pero, ang main issue sa younger generation talaga.
17:26.7
Kasi, definitely, meron silang sariling audience eh.
17:29.7
Yung Ipulaga eh, na loyal sa kanila.
17:31.7
Pero, yun na, that loyal core audience is,
17:34.7
siyempre, growing older every year.
17:37.7
So, how do you appeal sa Gen Z?
17:40.7
They got Atasha Mulak.
17:42.7
They started to get undressed yung twin brother ni Atasha Mulak.
17:52.7
Mga bagong love team.
17:53.7
So, confident kaya nila yan.
17:56.7
Pero, it's going to be challenging.
17:58.7
Well, the especially for you thing,
18:00.7
it shows that, you know, it's also about the innovation game, right?
18:04.7
So, they steal the thunder a bit.
18:06.7
It used to be the whole Aldop thing.
18:09.7
So, that means they have to innovate and move it up.
18:11.7
Ako, I mean, I don't know about your experience.
18:13.7
My experience of the Ipulaga was
18:15.7
when I was studying high school sa Baguio.
18:18.7
During break time, lunch time, baaba ako.
18:20.7
Bundok kasi, di ba?
18:21.7
Akit kami sa eskwela, baaba ako sa bundok.
18:26.7
And that's the time I'm seeing Lola and everyone watching Ipulaga.
18:29.7
And then, I'll go up again.
18:30.7
So, ganun na sa memory ko yung showtime.
18:33.7
Do you think magiging ganyan din yung appeal sa generations nowadays?
18:37.7
Or yung tipong mag-stay na lang ako?
18:39.7
Mag-stay ako sa...
18:40.7
Dalawa yung kailangan eh.
18:41.7
One is innovation.
18:43.7
Yung ginawa ng showtime.
18:44.7
The other one is person.
18:47.7
Minsan, you just need that one person that would raise up.
18:51.7
Sa case ng Ipulaga,
18:52.7
mga 10 years ago, it was ano eh.
18:56.7
You remember Riza May nung bata?
18:58.7
Si Charap Charap.
19:00.7
So, that time, sobrang lakas sa ratings nung si Riza.
19:05.7
ngayon, they have itong si Kulot.
19:08.7
Eh, ba't itong Kulot?
19:09.7
Yung young girl na very witty din.
19:14.7
it's also about finding the right person
19:16.7
that magte-trending and mag...
19:18.7
Finding the next big thing.
19:21.7
Innovation sa mga segments
19:23.7
and then finding yung...
19:25.7
the next big thing.
19:26.7
Kasi after nung kay Riza,
19:27.7
yung sila aldab na, si main na eh.
19:32.7
if you go back 4 decades ago,
19:36.7
Yung around that time.
19:38.7
you have yung Sexbomb Girls.
19:41.7
Diba? There was a time,
19:42.7
talagang sobrang hot nung Sexbomb Girls.
19:45.7
talagang noon time,
19:52.7
yun, may isang issue pa,
20:00.7
yung original Sexbomb,
20:01.7
nagkanya-kanya ng, ano,
20:02.7
may mga asawa na,
20:10.7
they would guest sa 8 Bulaga,
20:13.7
Pero, ang, ang nakunta doon sa GMA7,
20:17.7
she's the most, ano eh,
20:19.7
parang nasa harapan noon eh.
20:22.7
one of the recognizable Sexbomb,
20:25.7
Sexbomb Girls noon,
20:27.7
tubig siya doon sa tape eh.
20:30.7
she joined doon sa tape,
20:32.7
kaya nagkaroon ng issue tuloy,
20:34.7
while the rest of the Sexbomb Girls,
20:37.7
remained loyal to TTV King Joey.
20:39.7
So, parang may ganung,
20:41.7
may ganung issue pa with the Sexbomb.
20:45.7
they would still guest pa rin
20:50.7
always a dabarkad.
20:51.7
Parang ganun yung,
20:54.7
like sinabi din ni Anjo,
20:55.7
in a recent interview,
20:57.7
kay Mama Oji din niya sinabi,
20:59.7
na once umalis ka sa 8 Bulaga,
21:01.7
you don't get your spot back eh.
21:04.7
So, yun yung sinabi ni Anjo.
21:05.7
He was in the show for 20 years.
21:08.7
parang alam niya na,
21:10.7
hindi ka na makakabalik,
21:11.7
kasi someone would take your spot.
21:13.7
pero once a dabarkad,
21:14.7
you're always welcome to guest
21:19.7
kung mga dabarkads ka pa rin
21:23.7
hindi ka nakasama sa main cast.
21:26.7
just the other thing,
21:27.7
I remember yung video ni Vice Ganda
21:29.7
yung parang nasa video siya,
21:30.7
nasa logo ng GMA,
21:33.7
that's like the ultimate,
21:35.7
Justice League meets Marvels
21:36.7
or something like that.
21:40.7
I'm not necessarily a fan.
21:41.7
I'm just saying it in terms of
21:42.7
the market power,
21:43.7
in terms of network power,
21:52.7
the network power
21:57.7
dalawang group of
22:05.7
and yung lahat nung
22:06.7
pool nila ng artists.
22:07.7
And you have also
22:14.7
konti pa lang yung
22:16.7
exclusive talents.
22:18.7
yun ang challenge nila.
22:19.7
Ang katapat nila is
22:23.7
And ang ganda nung
22:25.7
napapasikat din niya
22:36.7
Have you heard that?
22:38.7
Kasi when you see
22:46.7
pag-asar sa kanila
22:51.7
Parang kailangan daw
22:55.7
nakikilala yung mga
22:57.7
Kasi malaking platform
22:58.7
talaga yung showtime.
23:04.7
meron pa isang angle yan.
23:06.7
meron ding news na
23:22.7
na mapunta yung franchise
23:26.7
partnerships na to,
23:28.7
may angle na yan.
23:32.7
partnerships na to,
23:33.7
baka panandalian lang.
23:42.7
medyo gamitan lang
23:51.7
as powerful as they are,
23:56.7
yung losses nila.
24:03.7
Nireport niya nung isang araw.
24:05.7
they're still trying
24:09.7
malaking challenge pa rin
24:13.7
kahit they are shifting
24:19.7
they're still having
24:22.7
a profit dahil sa laki
24:29.7
I think that was a very
24:30.7
long intermission
24:32.7
Wala pa yung guest natin
24:33.7
na sa kabilang channel pa.
24:37.7
we have been doing this
24:44.7
thank you so much
24:47.7
sabi nga ni Joy Delion,
24:48.7
healthy competition tayo.
24:50.7
let's just stick to
24:51.7
healthy competition here.
24:55.7
Puro tayo mga bagong
25:00.7
ng mga bagong vloggers.
25:02.7
thank you very much,
25:05.7
in the next episode.
