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In Olympics launch, Adidas seek to broaden sport appeal | ABS CBN News
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Adidas CEO Bjorn Gulden wants the brand to make shoes and apparel for a wider variety of sports, a departure from its previous strategy of focusing more deeply on fewer sports. For more News Digital News Raw Cuts, click the link below: https://www.youtube.com/playlist?list=PLgyY1WylJUmi83yKJH8Dv0p_3D4cyZKzV Subscribe to the ABS-CBN News channel! - http://bit.ly/TheABSCBNNews Watch full episodes on iWantTFC for FREE here: http://iwanttfc.com Visit our website at http://news.abs-cbn.com Facebook: https://www.facebook.com/abscbnNEWS Twitter: https://twitter.com/abscbnnews Instagram: https://www.instagram.com/abscbnnews #BreakingNews #LatestNews #ABSCBNNews
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I think the Olympics, you know, is the sport event where the whole world comes together
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in big sports, small sports, and smaller countries, bigger countries.
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And for us, it's very important that we build products for each of the sports
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in each of the countries.
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And that, you know, are the best we can do.
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And the whole vision has been to do that.
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