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00:00.0
Let's talk about the value of that interview
00:07.2
Pinahapyawan naman na no
00:08.2
Kasi nga, isa rin sa mga naisip ko rito
00:10.2
Bakit biglang pagsasaritain si First Lady at this time
00:12.9
So let's talk about her
00:14.2
Mukha ba siya secret weapon ng Presidente
00:18.2
In terms of responding to the vicious attacks against him
00:22.0
Dahil siya, medyo subdued yung sagot niya, diba?
00:25.1
Pero ito, First Lady yung sumagot
00:26.7
Nagsilipin mo parang secret weapon
00:28.8
Ito, i-unleash ko na yung weapon ko
00:30.9
Well, we call that
00:33.0
Secret weapon is a nice colloquial term for it
00:36.2
Yan ang layman term siguro
00:38.4
Pero in our practice, we call that a multiplier
00:41.3
More specifically, a care multiplier
00:43.4
And yes, she was an effective one
00:45.2
Dahil pag Presidente, pag Pangulo
00:47.4
Ang nagsalita, that has ramifications
00:50.0
That has policy ramifications
00:52.0
That has administrative ramifications
00:55.1
Pag Pangulo nagsabi niyan
00:58.8
So ilalagay natin in a workplace setting
01:01.1
Huwag natin kalimutan
01:03.4
VP Sara concurrently is
01:05.8
The unappointed cabinet official
01:09.6
Boss niya si Pangulong Marcos
01:13.0
So in the setting of an office
01:14.9
Iba yung boss na pinagalitan yung empleyado
01:17.4
Iba yung boss na nagsabing
01:19.3
Tausapin mo nga yung office mate mo
01:21.2
Sabihin mo, next time mag-lunch kayo
01:23.5
Sabihin mo, hindi ko gusto yung
01:25.1
Yung pagiging late niya parate
01:29.4
So yes, she was an effective care multiplier
01:35.9
And yet, wink wink, nudge nudge
01:38.8
Alam naman siguro natin lahat
01:40.5
Doesn't have to be the first lady
01:42.6
Pero alam naman natin lahat
01:44.8
Na tayo mga Pilipino
01:45.8
Nakikinig tayo sa asawa natin
01:48.7
Sa ating mga kalalakihan
01:52.4
May kilala nga ako
01:54.3
Napapunta sa Taylor Swift concert
01:58.6
Bisit na yung mga gumagawa ng ganyan
02:00.1
Hindi ko may imagine na gagawin yan
02:04.2
Napapunta sa Taylor Swift concert
02:06.1
At naging photographer, videographer
02:08.9
All for the love of
02:10.4
Miski walang alam sa kanta, no?
02:13.1
Oo, masusunurin tayo sa ating mga asawa
02:16.7
That's the secret weapon
02:19.1
Slash care multiplier, tama
02:20.6
Ano yung term? Care multiplier?
02:26.2
C-A-R-E, bakit care?
02:29.2
Care stands for, well
02:31.7
Charisma, attractiveness, relatability
02:34.6
And being extemporaneous
02:39.4
May bago na naman po tayo natutunan, no?
02:43.1
Nuggets of wisdom
02:44.3
Nuggets of wisdom
02:45.6
Hindi lang morsels of wisdom, eh
02:48.0
Kasi yung morsel, ano lang yan mga
02:49.8
Mumu lang yan, mumu
02:51.7
Ibigyan ko kayo ng ibang, ano
02:55.4
Isipin po natin si Senator Robin Hood Padilla
02:58.0
Ang paboritong senador ng ating host, no?
03:01.0
Idolo po natin yan
03:03.9
Nagsusuklay tayo ng ano, no?
03:07.0
You think about the role his wife plays
03:11.6
Effective care multiplier
03:14.3
So, she is able to multiply his charisma
03:17.1
Attractiveness, relatability
03:18.8
And his being extemporaneous
03:20.9
May mga sarili-sarili tayo
03:23.7
Nag-succeed ba naman ba si First Lady
03:25.9
As a care multiplier for the press?
03:28.2
Okay, I don't wanna
03:33.6
Baka magalit sa akin ng ating
03:35.5
Aking data science team
03:37.6
Bakit mo naman na nire-reveal
03:39.2
Ang ating mga data
03:40.4
Nang walang bayat
03:44.5
Based on quick read
03:45.8
And quick sentiment scan
03:47.1
Alam mo, tumatak yung
03:52.3
Lisa Araneta Marcos
03:54.5
Dun sa wife defending the husband
03:58.0
Talagang maraming nag-react
04:01.2
Yan ang tamang gawain
04:02.7
Ang isang mabuting may bahay
04:04.1
Dinidefend ang kanyang asawa
04:07.4
She's approachable
04:10.8
She's like one of us
04:12.2
Any wife would do that
04:14.7
There's a qualifier
04:21.1
That was the finding
04:23.1
At least on our data end
04:24.8
That was the impression
04:28.0
Social economic class
04:31.2
If that trickles down
04:33.2
Because of Tonying
04:34.0
Baka naman dahil si Tonying yung medium
04:37.9
Makascade din yun sa CBE
04:41.2
Based on the data we're getting
04:42.5
Because it's very new
04:43.6
The issue's very very fresh
04:46.9
So far from the data we're getting
04:48.7
Mukhang the AB talagang tatak-tatak
04:54.5
That's a typical wife
04:56.4
Defending her husband
04:58.0
About yung delivery ng message
05:01.3
Curated lahat yan
05:03.5
Kung ito talaga yung nangyari dyan
05:06.6
Extensive experience
05:07.7
To talk about this
05:08.7
Hindi ito yung basa-basa
05:10.2
Hinugot lang sa hangin
05:11.3
So yung messaging
05:12.4
The way it was delivered
05:13.3
By the first lady
05:14.3
Mukha bang effective din?
05:16.3
Kasi baka naman sa iba
05:17.5
Baka naman na turn off
05:20.1
Konyo-konyo masyado
05:26.7
Ian just dated himself
05:28.9
Hindi na nakakaintindi
05:32.6
Yung mga konyo kids
05:34.0
What that means is
05:36.4
The country club set
05:37.4
The privilege set
05:42.1
Let's make tusok-tusok
05:48.0
Yan yung mga konyo to
05:48.9
I would have tempered that
05:54.4
If you had made her naman
06:09.1
It would have been inauthentic
06:11.2
They probably tempered that
06:13.1
In as much as they could
06:17.1
This is all guesswork
06:20.9
I would ascertain
06:22.6
That there were a lot of takes
06:24.0
There were a lot of
06:28.4
And they reviewed it
06:30.6
Konyotik yung dating
06:31.5
So maybe they reshot it
06:38.4
Probably as good as we'll get
06:41.7
Lisa Araneta Marcos
06:44.4
Pag ganyang kalaki interview
06:45.6
Let's say from the end
06:47.1
Of the First Lady
06:48.2
Hindi natin sinasabi
06:50.7
You as a communicator
06:52.0
Political communicator
06:53.1
Pinaprep niyo yung
06:56.8
Pinaprep niyo yung
06:57.6
Na-practice ba yan
06:58.4
Yung anticipated questions
07:01.8
Ano yung sa baseball metaphor
07:10.2
One of my most famous
07:12.0
One of my most famous clients
07:15.8
Through the gauntlet
07:23.3
Before the interview
07:24.2
Kasi day before the interview
07:25.7
Dapat rest na yan
07:27.6
Points na lang yan
07:28.9
Three days before the interview
07:31.3
One of my most famous clients
07:32.9
I will never forget
07:34.0
Nung mock-up interview
07:35.8
Habang ini-interview siya
07:39.8
Para makalmado siya
07:41.8
So habang ginagawa namin
07:44.2
Yung mock-up interview
07:45.2
Rapid fire questions
07:47.9
Biglang nakatulog
07:50.5
Kinala ko ba yan?
07:53.9
Kinalang-kinala ito
07:55.1
Famous person ito
07:56.9
Famous person ito
07:57.6
She is a very famous personality
07:59.9
She is a very famous personality
08:02.7
Tumak mo sa pagkasinador?
08:05.2
A very famous private individual
08:09.1
Who likes to get herself
08:12.5
But we were friends
08:14.2
I will message you
08:16.4
Okay message naman ako
08:18.0
Medyo nabibiti na ako
08:19.3
Gusto mo tapusin muna natin
08:20.5
Itong interview na ito
08:21.2
I-resume na lang natin
08:22.1
Parang hindi ko yata
08:24.8
Without that void being filled
08:31.6
Kinain talaga yung cookie
08:35.5
I hope the people got that reference
08:38.3
Of the cookie test
08:39.3
Yung mga trolls palagay ko
08:40.7
Nagkakamot ulo na naman
08:44.1
Pinagsasabi nito si Esguerra?
08:48.3
Pakibagalan yung pagsasalita
08:50.3
Troll lang kausap
08:51.7
Medyo baka mabagal ang pickup
08:54.3
Yun po yung kinakain
09:04.8
The lighting is prep
09:07.1
How did she fare?
09:13.3
I thought the interview was
09:18.6
Mayili ka sa idiomatic expressions
09:20.3
I think she put her heart on her sleeve
09:23.0
She wore her heart on her sleeve
09:25.2
And it translated
09:32.4
I'm using my words very carefully
09:34.2
It allowed people to see another dimension
09:37.2
To the first lady
09:38.5
Kasi ang first lady
09:43.4
Wala naman silang encounter sa first lady
09:45.3
Kung hindi ko ano yung nakikita nila sa media
09:47.8
She's accompanying the president
09:51.9
She's throwing a ball
09:58.2
Into what she is like
10:03.3
I think it was effective
10:04.5
Kung nagustuhan nyo po
10:06.0
Itong video na ito
10:06.9
Pakilike at share na lang po
10:08.9
Makakita at makapanood
10:10.4
Kung gusto nyo po
10:12.0
Follow nyo na rin po ako
10:13.3
Sa aking mga social media accounts
10:14.8
Na nakasulat po sa screen
10:16.1
Pwede rin po kayo magpadala
10:21.4
Saka Facebook stars po
10:23.8
Malayo po mararating ito
10:25.1
Para makagawa po kami
10:26.5
Ng mas maraming video
10:27.7
Na makatutulong po
10:30.2
Ng tamang informasyon
10:31.2
Para sa bawat Pilipino
10:35.9
Sa tunay na independent journalism
10:38.7
Maraming maraming salamat po
