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‘VP Sara nakalamang sa sagot kay First Lady Liza Marcos’
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Christian Esguerra
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Run time: 12:20
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Video Transcript / Subtitles:( AI generated. About AI subtitles » )
00:00.0
Puntahan natin yung sagot ni Vice President Sara Duterte.
00:08.7
So, hindi naman niya sinabi no comment tulad nung tinanong siya tungkol dun sa pambubuli ng China sa West Philippine Sea.
00:16.0
Hindi naman no comment po yung sagot niya.
00:17.4
Sabi lang niya, bilang tao karapatan ni unang ginang Lisa Marcos na makaramdam ng sama ng loob at galit.
00:23.5
Subalit, ang kanyang personal na damdamin ay walang kinalaman sa aking mandato bilang opisyal ng pamahalaan.
00:31.3
Tapos, tinuloy niya po pa ito.
00:33.6
Sabi niya, upang makausad tayo, iiwan na natin ang isang pribadong pag-uusap sa bagitan lamang namin ni Pangulong Bongbong Marcos Jr.
00:42.3
at ang mga susunod na hakbang.
00:46.9
Okay, Vice President.
00:49.0
Nagmamahal, Christian. Grabe.
00:52.4
Yes, Ma'am Charly.
00:53.5
The modulation. The modulation. Parang nakakalimutang aking puso.
01:00.5
Eh kasi walang kabuhay-buhay yung delivery niya sa video. Napunod mo ba? Walang buhay.
01:05.5
You said it, not me.
01:08.5
Walang buhay. Erase muna yung sinabi ko. What do you think of that response?
01:15.2
Okay, I have to say, textbook-wise and from the lens of a communicator,
01:23.0
I have to give five stars.
01:25.8
Ang sakit sa, I'm sure, ang sakit sa mga tenga at sa puso ng ating mga Faxnatics at mga manonood.
01:33.7
But I have to call it the way I see it.
01:36.8
Based on my supposed expertise and position as a communicator,
01:42.8
she hit all the right notes na tick-box na lahat.
01:47.2
I would have made some minor tweaks if I had had anything to do.
01:53.0
Or if I had been in a position to advise her, which I'm not.
01:57.3
But I would have made some minor tweaks.
01:59.2
Pero all in all, sa usapang kalye, na tiyani, na kana, na tumbuk.
02:08.4
Nadali mo.
02:10.0
Nadali. Nadali lahat ng tick-box.
02:13.0
Unang-una, na flex niya.
02:15.5
Well, number one, sorry. Alam ko ito yung mga naantay ni Ian Esguerra ng mga Nuggets of Wisdom ko.
02:20.9
Unang-una, meron tayong ruling crisis.
02:23.0
Crisis communications.
02:24.6
Which is, when you are put on the spotlight, you turn on the floodlights.
02:31.8
That's ano. Or turn on the house lights, rather.
02:34.5
That's a very, very sacred rule in crisis communications.
02:38.3
Pag nasa yung spotlight, ikaw lang gagawin mo, bubuksan mo lahat ng ilaw.
02:43.1
Big picture. Para ma-diffuse.
02:45.7
She did that.
02:47.1
Diba? She did that.
02:48.3
Wait, we're referring to Vice President Sara Duterte, ah?
02:51.4
Yes.
02:51.9
Okay.
02:53.0
She said the country has bigger problems, meron tayong problema sa gutong, meron tayong problema sa unemployment, sa bilihin.
03:00.6
So, she made the issue bigger.
03:02.7
Eh, ba't na-comment ka sa China? Ay, sorry, sorry. Tuloy lang, tuloy lang.
03:06.5
So, that's turning on the floodlights, or the house lights.
03:09.8
Number two, in that statement, she was able to flex her being elected by the majority.
03:15.1
Very subtly.
03:17.3
Yun yung isang tweak na, if I had written that statement, or if I had advised her,
03:23.0
I did not.
03:24.1
That's my qualifier. I keep on saying it. Emphasis, underline.
03:27.6
But, I would have emphasized and differentiated elected from appointed.
03:34.3
Kasi iba po yung elected, iba yung appointed.
03:36.8
Elected, she has every right to flex that.
03:41.0
Hashtag, facts first.
03:43.5
She did get more votes than the President.
03:47.5
She does have the mandate of the people.
03:49.7
So, she was able to flex her being elected by the majority.
03:53.0
She was able to, I don't want to say rub it in the First Lady's face.
03:59.0
That's a terrible way to phrase it.
04:00.8
Pero, she was able to flex na, ako official, civilian ka lang.
04:06.4
My conversation is not with you. My conversation is with the President.
04:10.1
Tay, ma, para ba nga na yan? Para ba nga na yan?
04:12.2
Who you? Di naman na.
04:13.6
Oo, happy na sa statement niyan, di ba?
04:15.9
Parang na-who you ba siya?
04:17.6
Na-who you siya, effectively, no?
04:19.4
She was able to turn it around na, excuse me, hindi po tayo nag-uusap.
04:23.0
I mean, I'm using the colloquial translation.
04:26.3
I'm rephrasing, I'm paraphrasing.
04:28.1
Hindi po ito sinabi ni VP Inday.
04:30.2
Pero, in a way, ang sinabi niya is,
04:32.1
Madam First Lady, hindi tayo nag-uusap dahil ikaw civilian.
04:36.6
Ako elected and appointed official.
04:39.2
Ang dapat mag-uusap dito, kami ng asawa mo.
04:42.2
Dahil siya Pangulo.
04:43.8
So, she was able to kind of rub that in First Lady's face, no?
04:48.8
And turn that na-IKEA niya.
04:52.3
And, yeah.
04:53.0
You know, she did not fall into the no-comment trap.
04:58.5
Because, again, kung nakikinig man ang mga advisors ni communication advisors ni VP Inday Sara,
05:09.3
pasensyahan na po, I will channel my inner Ian Esguerra for three seconds.
05:16.5
That no-comment BS has got to stop, man.
05:19.1
That no-comment BS has got to stop.
05:21.3
Because no-comment is...
05:23.0
No-comment is a rule of journalism among journalists.
05:28.9
And Ian knows this rule well.
05:30.7
In fact, I heard it from him in one of his talks.
05:34.0
No-comment is the comment.
05:36.3
O yan, may free advice kayo from D. Alan Herman.
05:39.8
Okay.
05:41.0
Tiga.
05:41.4
So, how would you rate?
05:43.2
Sabi mo, maganda yung performance ni First Lady dun sa kanyang sarili interview.
05:47.8
So, was this own performance by the First Lady?
05:52.2
Video message, short and sweet, with the Bisaya translation, or Cebuano.
06:00.6
Was this as effective or better than the performance of the First Lady?
06:05.6
In terms of one-upmanship, I have to say, well-played VP...
06:11.3
Communications perspective po.
06:13.4
Bago magalit, bago ako itroll ng mga troll, at bago mahulog ang mga ngalangala ng ating mga loyal boxnatics.
06:22.2
I'm speaking from a communications lens.
06:25.1
That was a brilliant, brilliant parry and counter by the VP.
06:32.1
And I would have to say, if it ends there, as it should, she got the last word, and she delivered all, she checked all the right boxes.
06:41.9
Kung sumugot ba yung First Lady, pamit na, no?
06:44.8
Hindi na, hindi na.
06:45.7
I would not advise.
06:47.6
Kasi humirit na si VP Sara na...
06:52.2
Short of saying,
06:55.5
Ma'am, civilian ka.
06:58.2
Hindi dapat tayo nag-uusap.
06:59.8
You're entitled to your opinion as a civilian.
07:02.3
But the conversation is between me and the President.
07:05.3
Natama naman, oh.
07:07.2
Ito naman, honest opinion ko, no?
07:08.7
Naisip ko rin.
07:09.9
Taga lang, ipapaliwanag ko lang.
07:11.2
Kasi dito, kailangan ipapaliwanag laging konteksto.
07:13.7
Dahil may mga nanonood na panag-comment ako, akala, oh, ba't pinagtatanggal mo si Sara?
07:17.9
Oh, ba't pinagtatanggal mo si Marcos?
07:19.8
Ano lang.
07:21.1
Tung una rin kasi nagsalita.
07:22.2
Si First Lady, nung sinabi niya, bad shot na sa akin yan.
07:24.9
Parang naisip ko, hmm, Vice President ko eh.
07:29.2
Eh, hindi ka naman elected.
07:30.5
Asawa ka ng President eh, pero hindi ka elected.
07:32.4
Parang masyado yata mataas yung dating for you to say na bad shot na sa akin yung Vice President.
07:37.8
Diba?
07:38.5
So, ito, na-turn around ni Vice President with her response.
07:44.3
Yes, yes.
07:45.8
Again, I'm reading the comments and, you know, it's fair.
07:49.2
Marami nagsasabing, oh, maka-VP ang guest mo.
07:51.8
Ano ba yan?
07:52.2
Ah, anong brilliant doon?
07:54.7
Um, again, I have to say, I am guested in Fox First.
07:59.3
Ah, daming disclaimer eh, no?
08:00.9
Ah, nag-poncho pilato bigla yung Alan eh, no?
08:03.7
Pero hindi, I'm just saying, para dun sa mga nagko-comment,
08:07.8
ah, I am, I have guested on this show based on my expertise as a communicator.
08:14.7
So, the political ramifications, the ano, ibang usapan po yan.
08:19.5
Ah, pero ang...
08:22.2
Thank you, Donski.
08:24.9
Ang natataang sagot ko sa mga tanong is based on the lens of a communicator.
08:30.6
So, when I say she ticked all the right boxes, hindi ko sinasabing makagaling niya.
08:35.3
For all you know, may nagsulat nun.
08:37.1
For all you know, maybe she was reading a script.
08:40.2
Kasi hindi naman live interview, diba?
08:42.3
She might have had a prompter.
08:44.2
We don't know.
08:44.9
But, full stop looking at the boxes that her reply ticked.
08:52.2
Na-check niya lahat ng box.
08:54.0
Okay, tingin ko may prompter.
08:56.2
Tega muna, may comment ko.
08:57.5
Shout out na, Ronald Holmes.
08:59.3
Mga si Ronnie Holmes to ah.
09:01.1
Pahingi mo ng ano, pahingi mo ng sashimi na masarap.
09:04.7
Alam mo, yan si...
09:05.7
Yan si Ronald Holmes.
09:07.7
Yan ang pinakamasarap magbigay ng advice pag nasa Japan ka.
09:11.5
Dahil kabisadong-kabisadon niya lahat ng mga...
09:14.6
ng mga secret locations that only the locals know.
09:19.2
Ang problema lang sa mga ganyan, kaya Ronnie Holmes,
09:21.6
yung post ng-post ng mga nilulutin na ng Japanese food,
09:25.4
wala namang patikim.
09:26.6
Eh, ang pasabihan dyan,
09:27.8
to quote a wise man by the name of Christian Esguerra,
09:31.5
the proof of the posting is in the in-thing.
09:34.8
Yes, sir. Yes, sir.
09:36.0
Pwedeng ganun lang yan.
09:37.7
Di man lang nagaya.
09:38.9
Wala, kahit last minute, di man lang nagaya.
09:41.2
Pwedeng ganun-ganun lang yan.
09:42.6
Wala, kaya minsan ayokong ano yan.
09:44.2
Ayokong ilike yan eh.
09:45.9
Anong gagawin ko rito?
09:47.1
Makakain ko ba yung larawan sa Facebook?
09:49.9
Yan. Yan.
09:50.7
Yan.
09:50.9
Yan.
09:51.6
Tingin po kami kay Mr. Ronnie Holmes.
09:53.8
Unasan mo rin kayo.
09:55.0
Sana po ay ipatikim niyo sa amin yung mga pinopost.
09:57.4
Okay?
09:58.0
Kundi, kundi, mababad shot kayo kay Christian Esguerra.
10:02.2
Bad shot na sa akin yan.
10:04.3
Oo.
10:05.3
Bad shot na sa akin yan.
10:08.6
Okay.
10:10.0
So, yan.
10:10.7
Kinocompare mo.
10:11.3
Hindi, pero tingin ko, ano yan, ha?
10:12.9
Ewan ko.
10:13.8
Ito pala.
10:14.4
Sige, sige, sige, sige.
10:15.5
Himayin natin yung performance naman, yung delivery
10:18.2
ng messaging na yun.
10:19.8
Kasi, it's one thing to...
10:21.6
To craft the substance of the message.
10:24.4
It's another to deliver it
10:26.5
the way it should be delivered.
10:28.5
Okay?
10:29.0
What do you think of that delivery
10:30.7
by the Vice President?
10:34.6
You know, again,
10:36.2
the Vice President is,
10:38.2
like it or not,
10:39.8
she will never strike anybody as warm and friendly.
10:43.8
And, ano,
10:44.3
I mean, she's a very imposing,
10:46.8
authoritative figure.
10:49.6
So, I mean,
10:52.7
that's the best we could have...
10:54.1
That's the best the team could have done.
10:56.1
I would have probably,
10:59.3
if I had anything to do with it,
11:01.2
I would have probably
11:02.1
encouraged her to add a little warmth and emotion.
11:05.8
Sabi mo nga, Ian.
11:07.2
I would have probably used more inflections,
11:10.2
more hand movements.
11:12.4
I would have probably gotten her in another setting.
11:15.4
Definitely not in a very clinical.
11:18.8
Kasi, parang,
11:19.7
yung background niya,
11:20.5
tapos may seal lang.
11:22.0
I would have probably gotten her behind her desk
11:24.5
just to underscore that
11:26.6
fact na
11:27.7
hinalala ko ng tao
11:29.8
at ito yung desk ko.
11:31.4
Nilagay ako ng tao dito.
11:33.0
But, I mean,
11:36.4
would she listen?
11:37.8
That's the...
11:38.6
And is she coachable?
11:40.3
I don't know.
11:41.9
Kung nagustuhan nyo po itong video na ito,
11:43.6
pakilike at share na lang po
11:44.8
para mas parangyay pa makakita at makapanood.
11:47.5
Kung gusto nyo po makibalita,
11:49.2
follow nyo na rin ang channel niya.
11:49.6
Pwede rin po ako sa aking mga social media accounts
11:51.4
na nakasulat po sa screen.
11:53.5
Pwede rin po kayo magpadala ng super thanks,
11:55.5
super likes, super chat, at super stickers
11:57.5
sa YouTube, saka Facebook stars po.
12:00.1
Alam nyo po, malayo po mararating nito
12:01.7
para makagawa po kami ng mas maraming video
12:04.4
na makatutulong po
12:05.6
sa pagpapakalat ng tamang informasyon
12:07.9
para sa bawat Pilipino.
12:09.7
Kada like, subscribe, follow, at share
12:11.5
ay pagsuporta po sa tunay na
12:13.6
independent journalism sa bansa.
12:16.0
Maraming maraming salamat po.