00:57.3
Okay, so it's 8.30pm dyan sa Pilipinas
01:03.4
Dito po, 6 hours behind sa Paris
01:06.5
Okay, so mahalaga po yung pag-uusapan natin ngayon
01:10.1
Dahil maraming po nagtatanong, nakikita ko ang social media
01:12.7
Tsaka din po sa atin ang mga nanonood
01:14.4
Unang-una, walang maalala si Mayor Alice Guo
01:20.2
Bukod sa lumaki po ako sa farm
01:25.4
Hindi ko na po maalala
01:26.9
Yan po yung three main themes sa kanya mga sagot
01:29.1
Kaya understandably, frustrated yung mga senador
01:32.1
Pero bago po yung pinaka-recent na hearing
01:35.3
Nagkaroon po siya ng isang panayam
01:38.4
Talagang pinagmalaki po yan ang ABS-CBN
01:42.4
At talagang across platforms
01:45.0
Hindi po sinasabing milik
01:47.0
Kasi talagang naman ganun ang kalakaran dyan
01:48.9
So talagang maximum amplification po yung tawag dyan
01:53.4
Pag pinanood niyo po yung interview na yun
01:55.9
Yung kagalang-galang na si Karen Davila
01:57.8
Eh, yung mga nagsasabi
02:00.3
Na parang naging pabor yata
02:03.7
Ki Alice Guo yung interview na yun
02:05.5
Kasi parang naipush niya
02:09.5
I have this imperfect family
02:11.1
Hindi ko nga mahalang pinanay ko
02:13.4
Pero buti na lang
02:14.8
Yung mga senador natin
02:16.0
Ginawa yung kanilang assignment
02:17.6
Yung siguro yung mga tanong na hindi na itanong
02:20.1
As they should be during that interview
02:24.7
Doon sa kanyang madramang buhay
02:26.7
Eh, bumusisi po yung mga senador
02:28.7
Ang pag-uusapan po natin ngayong gabi
02:30.8
Yung mga nagtatanong kasi
02:32.4
Drama lang ba yan?
02:34.1
Is that scripted?
02:35.4
O meron ba nagkokontrol yung narotibo na yan?
02:37.9
So yun pa yung pag-uusapan natin
02:39.0
Para hindi naman po tayo nabubola
02:40.7
Kasi minsan pag malaking controversies
02:42.4
We have to really understand
02:43.5
Meron ba nagpapagalaw?
02:46.2
Nag-ahabi na mga kwento
02:48.2
Para siguro maawa tayo sa isang character
02:51.1
Yung pag-uusapan natin ngayong gabi
02:53.4
Ang inimbitahan ko po
02:55.6
Madalas natin makausap dito
02:56.9
Pagdating po sa kanyang larangan
02:58.3
I'd like to welcome to our program again
03:00.6
Si Mr. Alan Herman
03:02.6
Siya po ang tagapamuno
03:05.6
Ng Agents International
03:07.6
Ang tawag niya sa kanyang sarili
03:10.0
Communication Specialist
03:12.4
Or Campaign Strategist
03:14.1
Persuasion Specialist
03:16.4
Magandang gabi Alan
03:17.2
Thank you for joining us again
03:18.4
Bonjour Christian
03:20.8
Ang kapwa kong ano
03:22.6
Ang kapwa kong ano
03:23.4
Ang kapwa kong simpleng tao
03:25.9
Napakasimple mong tao
03:29.8
Nag-helicopter ka ba dyan?
03:33.1
Simpleng tao lang po kami
03:39.4
Binabati ko yung mga ano
03:41.4
At yung mga loyal Foxnatics
03:43.2
At talagang binabati ko ng
03:47.3
Ay ang aking mabuting may bahay
03:49.5
Dahil pinayagan niya ako
03:51.1
To take this interview
03:53.2
Sa aming munting garahe
03:56.2
Sa lahat ng Fox First
03:59.5
At kababayan natin
04:01.3
Ako yung isang tunay
04:02.7
Na simpleng tao din
04:03.7
Katulad ni Mayor Alice
04:05.7
Simpleng-simple rin ako
04:07.0
Kaya I decided to take this call
04:08.9
In our very humble garage
04:11.2
At pumayag naman yung aking may bahay
04:13.8
Mabuting may bahay na si Doris
04:15.5
Bago natin gawin yung mismong panayan mo
04:18.3
Medyo naaawa kasi ako sa'yo
04:19.6
Nakikita ko yung garahe
04:21.2
Parang ano bang Gcash number mo?
04:22.8
Gusto sana kitang bigyan ng ano?
04:24.5
Konting tulong o ayuda?
04:28.1
Kasi parang Porsche lang yung nasa likod no?
04:32.1
Yung Porsche 911 kasi pang ano yan eh
04:34.8
Yan ang pang simpleng tao
04:36.6
Dahil ako'y napaka simpleng tao
04:38.9
Mas talagang mas simple pa sa simple
04:41.2
Yan ay Porsche 911 Carrera na GT3 Limited Edition
04:45.6
So Senator Riza magandang gabi po
04:50.0
Senator Riza Ontiperos
04:53.3
At hindi ko alam kung paano yan umabot sa garahe ko
04:56.6
Tinaw lang po yan
04:59.6
Tapos tinaw lang po yan dito sa garahe ko
05:02.4
So nagising ka na lang isang umaga
05:05.0
Meron ka ng Porsche yan?
05:11.7
Ganun ang mga nangyayari sa mga
05:13.9
Milagrong nangyayari sa mga simpleng tao
05:17.7
Can you talk about your childhood?
05:21.1
Siguro anong bago ka umabot na mga car?
05:22.8
Mga 10 years old?
05:24.6
Alala mo ba yung childhood mo?
05:25.7
Sine mga kalaro mo?
05:28.8
Lumaki ako sa kuweba
05:30.4
Sa kuweba ako lumaki
05:33.0
At wala akong makakilala dun sa kuweba
05:35.9
Kasi tinagawa ko ng aking tatay
05:37.8
Yung tatay ko war hero
05:39.9
Kaya wala akong maalala sa childhood ko
05:43.3
Dun lang ako sa kuweba
05:44.1
Tapos natuto ako sa cave drawings
05:45.9
Wala kaming classroom
05:47.3
Wala namang whiteboard
05:48.5
Wala namang blackboard
05:49.4
Kaya dun sa mismo pader ng kuweba
05:52.1
Kung saan ako lumaki
05:52.8
Dun ako natuto ng reading, writing, arithmetic
05:55.4
Business math, accounting
05:57.0
At kung paano kumita
05:59.9
Limpak-limpak na sa lapi
06:03.2
Yung mga simpleng tao tulad ko
06:05.5
Ganyan ang mga background
06:07.8
Medyo nagugulat ako
06:09.6
Ako lang yung may ganyang upbringing
06:13.3
Dahil magkahenerasyon naman tayo
06:15.0
Mukhang marami tayo
06:16.0
Na ganyan na upbringing
06:23.0
Ma-self-taught ako eh
06:25.6
Pero minsan may dumarating na guro
06:28.6
Pero kasi hindi ako pinag-aaral ng aking ama
06:30.6
At hindi ko naka-nakilala yung aking ina
06:34.3
Pero may kaibigan akong tigre
06:39.0
Na nakikipaglaro sa akin
06:41.3
Tribesman yung ano, diba?
06:43.2
Shaman yata ay nagturo sa'yo
06:44.8
Una, kung paano gumawa ng apoy
06:47.5
Tapos nag-ano na lang kayo
06:49.1
Nag-evolve na lang kayo sa
06:50.3
Journalism and ethics
06:54.5
Wala kayong libro, diba?
06:55.7
Wala naman kayo libro sa gubat eh, diba?
06:58.9
Naturuan ka niya ng syntax
07:02.2
Sentence construction
07:05.0
Tapos nung medyo lumalaki ako
07:08.1
Nung medyo nagkamuwang na po ako
07:09.6
Nagpakita po sa akin ng larawan
07:12.4
Na merong isang unggoy
07:14.0
Na inaangat akong gano'n
07:18.8
Tapos iba-ibang hayop
07:26.9
Yung tuwing Christmas
07:28.3
Yan, tuwing Christmas
07:30.2
Active na active ka sa simbang gabi
07:34.6
Tsaka simbang umaga
07:36.6
Actually malungkot ang buhay ko
07:38.4
Medyo pasensya na po kayo
07:39.6
Medyo napapagusapan namin
07:41.5
Masakit na kabataan
07:48.5
Na banish po ako sa aming tribo
07:51.7
Kasi lumalabas pala
07:53.9
Akala ko namatay ng
07:56.3
Pinapatay pala ng aking tito
08:02.4
Nakwento mo sa akin yan Ian
08:04.6
Nung umiinom tayo ng tuba
08:10.1
Nakwento mo sa akin yung
08:14.4
Ba't tinulak ng tito mo
08:17.3
Tapos ang pangalan ko pala
08:18.8
Nung lumalaki ako
08:19.7
Hindi pala Christian
08:21.5
Binigyan ako ng bagong
08:22.7
Birth Certificate
08:23.8
Ang pangalan ko pala
08:29.2
Nung 17 years old ka
08:30.6
Na nag-file ka na sa
08:33.4
Birth Certificate
08:36.9
Pero medyo hindi yata
08:38.0
Naayos yun sa ama ko
08:40.7
Maling spelling nung Mufasa
08:43.9
Ito ang tanong ko
08:44.7
Isa lang ang tanong ko
08:47.2
Ano bang citizenship
08:49.1
Yan ang tanong ko
08:51.5
Pilipino citizen ba si Mufasa?
08:56.3
Pinanganak po akong Pilipino
08:58.9
Isa lang po ang passport ko
09:04.6
Baka nanay mo si Labanos
09:07.7
Si Mustasa yung tatay
09:09.3
Nanay mo si Labanos
09:11.1
Wala nga kwenta-kwenta na po
09:13.0
Itong pinag-uusapan namin
09:16.2
Ano bang pagkain dyan sa Paris
09:19.3
Wala po tayong alam
09:21.5
Sana po umabot kami sa ganito
09:22.9
Pero pag iniisip nyo kasi
09:24.4
Parang ganyan po ka-ridiculous
09:26.0
Yung lumalabas na
09:28.0
Palitan sa Senado
09:29.0
Akala niya walang connect
09:31.9
Pag tinignan nyo yung sa Senado
09:33.2
Parang mas nakakatawa
09:34.2
Kasi ito obviously
09:35.3
We're being sarcastic
09:42.4
We're exaggerating things
09:44.6
We're trying to prove a point
09:46.3
Puntahan natin yung mismo topic natin
09:48.0
Hinahan ko lang ng konti
09:49.7
Yung may-ari nitong restaurant
09:53.7
Baka masabihan ka ng ano
09:59.1
Pag-usapan natin ito
10:02.9
May mga nagtatanong kasi
10:04.4
May mga nag-iisip
10:05.4
Mukhang scripted itong ano
10:06.8
Itong kwento ni ano
10:12.5
We don't know yet
10:14.0
Kaya nga nagkakaroon ng mga discussions
10:15.8
Tsaka investigation
10:17.8
Binang eksperto sa ganyan
10:19.0
Pag may malaking controversies ba
10:21.4
Merong bang effort for instance
10:25.7
Or to influence narratives
10:28.7
One million percent
10:29.6
Magiging maingat po tayo no
10:33.1
Kailangan namin mag
10:36.7
This is broadcast
10:39.8
Ayaw din namin na
10:41.0
Maging magnet kami
10:42.5
Cyber libel complaints
10:44.3
So I will answer that
10:46.8
Maganda yung sinabi ni Ian
10:48.2
Hindi po tayo sigurado
10:49.5
Kung ano ang katotohan
10:51.6
The truth is not yet established
10:53.5
Pero kung ang tanong is
10:55.2
Meron bang nagko-coach
11:01.2
Pag ganito nakalaki yung kontrobersiya
11:03.1
Meron legal team dyan
11:05.5
Kung sino yung abogatong
11:06.6
Kinuha ni Mayor Alice
11:07.7
Definitely by now
11:10.3
She would have some advisors
11:11.8
Whether magaling o rinde
11:13.1
Whether they're good advisors or not
11:15.8
That's another topic for another day
11:20.2
She would have communication
11:26.1
Palatable answers
11:27.9
Again we're not saying
11:29.0
They're true or whether
11:29.8
Whether they're true or not
11:32.3
Tama yung word na ginamit
11:35.7
Na nasa runner natin ngayon
11:37.1
They will try to spin the narrative
11:41.0
Mabawasan ng konti yung init
11:52.5
I can say with almost
11:56.3
Meron nag-aabiso dyan
11:58.4
Communications experts
12:00.1
Now whether they're experts or not
12:03.1
So i-clarify ko lang
12:06.2
Are you talking about
12:08.4
Specifically this issue
12:10.9
Kung baga generally
12:12.1
Pag ganito na kalaking controversy
12:15.4
Merong mga ganyang elements
12:25.9
Believe it or not
12:27.2
Nakita naman natin
12:28.4
Na si Mayor Alice
12:29.5
Ay napakasimpling tao
12:32.8
She is working on
12:34.2
Very limited resources
12:36.7
Mistulang farm girl
12:40.4
Mukhang may kaya naman siya
12:46.7
PR and communications advisors
12:49.8
Na magbibigay ng abisong
12:53.8
Because comms is always
12:55.7
Comm and legal are
12:59.3
They are two sides of the same coin
13:02.9
Siyempre ang unang instinct mo
13:04.8
Pag na dawit ka sa kontrobersiya
13:07.2
Kuha ka ng abogado
13:09.8
Pero almost in the same heartbeat
13:12.6
You also need to get a communications
13:14.9
And a PR specialist
13:17.9
Okay next question ko
13:20.1
Sa mga ganyan ba?
13:21.1
Kasi kinikwento po ni Alan
13:23.1
Ito yung parang ano yan eh
13:25.4
Pag malalaking issues
13:26.7
Pero is that limited to
13:33.7
Naalala ko parang Liam Neeson eh
13:35.8
Masyado na malaking
13:41.4
Just to bring it back to topic yan
13:43.7
Mga tagapatay na sunod
13:47.7
Then tanong ko kasi
13:49.1
Yung binabanggit mo
13:51.1
Ng mga kalakaran no
13:52.1
Is that limited to
13:53.1
Are they limited to
13:53.9
Political controversies
13:56.6
Ibang controversy
13:58.5
That becomes very public
13:59.9
Kasi ang iniisip ko rito
14:01.1
By status or stature
14:03.8
Hindi naman ganong kalaki
14:05.0
Bilang public elected official
14:10.9
Kinapapalooban niya
14:14.7
When do you apply all those
14:15.8
All those things that you mentioned?
14:19.6
It doesn't happen only
14:20.9
With political issues
14:27.1
The portfolio I have
14:28.8
In my very simple company
14:30.5
Simpleng kumpanya po
14:31.5
And in my simple practice
14:33.1
Dahil tayo ay simpleng tao
14:42.3
Are corporate entities
14:49.0
Reputational crises
14:51.9
Depending on the industry
14:53.0
It just so happens
15:01.1
Not to over lecture
15:02.8
Isa sa mga triggers kasi dyan
15:05.3
Ang pinag-uusapan
15:06.3
Pag may public interest
15:09.7
That is one of the
15:17.7
Pardon the sensibilities
15:23.3
Pag pera ng bayan
15:24.5
Ang pinag-uusapan
15:25.4
Yan ang mga talagang
15:28.9
Conflagrated issues
15:30.5
Na sinasabi namin
15:39.0
Na ang hinahandle
15:41.7
Yung mga ganitong
15:47.0
You've invited me
15:50.9
I've been a back-up singer
15:51.9
I've been a back-up singer
15:58.9
That is absolutely
16:00.2
The industry I'm in
16:01.6
That is my field of specialization
16:04.0
I'm in crisis control
16:08.2
Very intentionally
16:09.6
Hindi po ako naniniwala
16:11.1
Sa crisis management
16:12.2
If you manage a crisis
16:14.2
The crisis is managing you
16:18.1
And a practitioner
16:19.0
Of crisis control
16:20.9
There is an entire industry
16:26.6
Individuals like myself
16:29.7
Pagalinga na lang
16:33.9
Simpling kumpanya lang po kami
16:35.6
Simpling tao lang
16:39.0
Pasensya ka na Alan
16:42.9
Yung feigning ignorance
16:46.2
Muntik na ako maniwala
16:47.6
Sa sarili kong acting
16:50.7
It's time to leave the jungle brother
16:53.4
Ganun po talaga kasi
16:55.3
Pag matagal po tayong tumiri sa gubat
16:57.9
At limited po yung mga tao
16:59.6
Coming go po yung mga
17:00.9
Yung mga animals na mga nakasalamuha ko
17:08.5
Pag-usapan natin yung ganito
17:10.3
What makes a good narrative
17:13.6
Ano ba yung mga indicators
17:14.8
Na merong parang effort
17:16.3
To spin the narrative
17:22.4
Pumapasok na po tayo sa exciting part
17:24.3
Duma na tayo sa sad part
17:27.1
Yung kasaysayan ni Ian sa gubat
17:28.9
Ayan malungkot na malungkot yun
17:31.4
We're entering the exciting part of the discussion
17:36.8
Crisis communications
17:38.7
And this is an example
17:40.8
That will appeal to Ian
17:42.0
And hopefully a lot of our viewers
17:43.9
Parang comedy ho yan
17:45.8
Meron hong degrees
17:47.4
And levels of comedy
17:49.0
Kung nalalaman niyo po
17:50.6
So in the same with crisis communications
17:53.0
There are degrees and levels
17:54.3
To crisis communications
17:55.6
Sabi po nila sa comedy
17:57.3
The lowest form of comedy
17:58.7
Is toilet humor and slapstick
18:01.2
Yung mga three stooges
18:02.8
Yung mga nadadapadapa
18:04.0
Sinasampal-sampal
18:05.3
Yun that's the lowest form of comedy
18:07.8
In crisis communications po
18:10.1
The lowest form of crisis communications
18:12.3
Is what we call pity party
18:13.6
So yun yung unang-unang indicator natin
18:22.5
Ng mga practitioners tulad ko
18:24.1
There are very very
18:25.8
Specific triggers
18:30.0
Appeal to the pity party strategy
18:34.6
So yung nanay na matanda
18:36.7
Yung tatay na matanda
18:38.8
Yung anak ko inaapi
18:40.1
Kawawa naman ang aking anak
18:49.4
Bakit nila ginagawa
18:54.3
Health is a very very
18:56.9
Common tactic with pity party
18:58.9
Yung bigla kang lalabas na
19:01.9
Ay good evening po
19:04.5
Sa mga nakakakuha ng reference
19:08.8
Biglang may wheelchair ka na
19:10.1
Biglang tinakbo ka na sa hospital
19:13.8
Tumaas ang iyong presyon
19:16.7
And part of the pity party strategy
19:19.8
An abusive downtrodden background
19:25.4
I'm a child born out of wedlock
19:30.1
Ay hindi ko nakilala
19:32.3
So this is the pity party strategy
19:36.0
As I said earlier
19:39.8
That's the lowest hanging fruit
19:50.4
Parang naka luminous vest
19:52.3
Pag ginawa mo yan
19:57.1
Now whether or not
20:02.4
Does it have to be true?
20:03.9
Or it just has to stick?
20:09.5
I'll speak for myself
20:11.7
We will never make
20:15.3
That's one of the tenets
20:19.7
Hindi kami gagawa ng kwento
20:21.8
In this day and age
20:29.5
Like Senator Risa
20:32.1
Lalabas at lalabas yan eh
20:35.4
Mabubulatlat yan eh
20:36.9
So that will bite you back
20:40.9
No it doesn't have to be true
20:44.8
And you feel that you can get away with it
20:47.5
At sa tingin mo naman
20:48.5
Hindi nila malalaman yan
20:50.2
There's no way of proving it
20:52.9
Other communication
21:00.5
Go down that slippery slope
21:02.8
Mag-invento na lang tayo ng kwento
21:04.4
Sana maawa sila sa atin
21:11.2
Hindi po natin sinasabi na
21:12.4
Ito yung talagang ginagawa
21:23.0
We're just talking about
21:23.9
Yung interview niya
21:26.4
Nandayin yung isang perspective na
21:28.0
Mukha yata na gamit dito
21:31.7
Lumabas yung ganong naratibo
21:33.2
And whether marami na niniwala o hindi
21:35.5
It's another question
21:36.8
Pero there are two perspectives
21:42.6
Perspective naman
21:48.9
From the other side
21:52.4
Itong naratibo na paawa
21:54.8
Mukha ba naggamit dito
22:02.3
In the best way I can
22:04.6
When you say kasi
22:07.2
And I hope you're still getting me iyan
22:09.2
Mukhang yung internet mo dyan
22:19.4
The very root of that word is
22:21.3
Somebody was disadvantaged
22:23.3
And the advantage
22:24.8
Went entirely to one party
22:29.2
Spirit of the word
22:32.6
Nagamit pa talagang ABS
22:36.8
And all the eyeballs
22:43.7
They were the hottest
22:44.8
They were the hottest topic
22:46.5
Sila yung pinapanood
22:47.8
I don't know necessarily
22:49.1
Kung quote unquote
22:50.0
Nagamit yung ABS-CBN
22:52.9
It also worked out
22:54.3
To their advantage
22:55.2
May gamitan bang nangyari
23:04.0
Philosophical question
23:05.4
I would like to ask
23:28.0
Specific objective
23:35.7
News organization
23:41.6
Let's say ABS-CBN
23:42.6
Maraming eyeballs
23:45.8
Maraming engagement
23:47.8
Maraming comments
23:48.5
Maraming insights
23:50.4
Pero yung tinatanong ko
23:53.4
In terms of nagamit
23:54.6
Lumabas ba dyan yung katotohanan
24:01.6
Ng paawa narrative
24:03.0
Well if that's the question
24:08.1
The question is that
24:09.8
Nuance and specific
24:16.3
They were the channel
24:17.1
Sila yung nagpapasokan
24:17.8
Yung naging pipeline
24:21.1
At binigyan nila ng
24:26.3
Tell the narrative
24:32.3
Truly believes it to be
24:34.5
Or is the actual truth
24:40.1
Definitely yung naging
24:44.5
Hindi mo naman masisisi
24:52.0
Blame the vehicle
24:54.0
For manufacturing
24:56.8
Sila yung quote on quote
24:58.2
Naging getaway car
25:05.5
They became the platform
25:19.0
Yung for instance
25:24.1
Hindi yung tanong ko
25:28.2
Let's say you want to
25:31.6
Talk about your narrative
25:32.8
For the first time
25:43.4
I'm getting you in speech
25:47.1
I'm getting you in speech
25:47.8
I'm getting you in sports
25:50.1
I'll unbox your question
25:55.7
Do we choose the media
25:57.3
Do we choose the platform
25:59.0
A good comms person
26:01.8
And a good advisor
26:03.8
I'll give you an example
26:05.3
Without naming names
26:07.2
But being very obvious
26:10.6
A very famous celebrity
26:16.7
That she got into
26:21.4
Make her come out
26:27.7
Issue had something to do
26:29.6
Had a showbiz tinge to it
26:32.0
The showbiz reporters
26:34.1
And the showbiz media
26:35.1
Were knocking down our doors
26:36.5
With bazookas and brooms
26:40.1
We wanted her to come out
26:43.0
We wanted her to come out
26:44.0
In prime time news
26:45.4
To be interviewed by
26:55.4
A tinge of frivolity
27:01.7
As the word implies
27:03.2
It's glitz, glamour
27:05.6
That's what the world is
27:07.3
So we didn't want
27:08.6
We did choose media
27:10.0
And we were able to get
27:11.8
Some very very good
27:13.5
Straight journalists
27:14.3
To interview that person
27:25.4
Business implications
27:35.4
To talk about that
27:45.1
Whether true or not
27:59.3
Would be friendly
28:02.9
That's a roll of dice
28:07.4
Kalaliman mag-isip
28:09.2
O hindi kagalingan magtanong
28:10.5
Mas preferred nyo ba
28:23.0
Nako-control nila
28:25.8
Alam nila kung ano
28:29.9
Now whether that happens
28:31.3
Whether you are able
28:32.3
To do that or not
28:39.1
Question entirely
28:43.1
Merong isang taong
28:43.8
Galit na galit sa atin
28:44.8
Si Steve Armstrong
28:49.1
Mga Pilipino kayo
28:52.3
Mga Pilipino kayo
28:55.3
Para mas maintindihan namin
29:01.8
Masyadong jargons
29:02.7
Pero pasensya na po
29:13.9
Yung kanyang profile picture
29:18.0
Makipagtalastasan
29:19.0
Sa pambansang wika
29:21.4
Kung ganito naman po
29:24.3
Baka naman malito
29:25.3
Ang ating mga viewer
29:27.7
Na nasa ating alamin sila
29:33.0
Tsaka baka isipin nyo po
29:35.2
Pakikipagtalastasan
29:36.5
Ay naimpluensyahan po
29:46.3
Congratulations po
29:50.7
Isa sa aking mga idol
29:53.0
Ay bahagi ng team
29:56.7
So good evening idol
30:02.5
Isa ko pang tanong
30:04.7
We're talking about
30:05.8
The tricks of the trade
30:11.5
That all these things
30:13.2
Specifically to this case
30:16.8
Napag-usapan natin yung
30:17.9
Sana nag-nanonood
30:18.8
Yung mga nanonood
30:19.4
Nakakakaroon na naman po
30:20.6
Tayo ng libring lecture
30:25.2
Kung kanino makikipag-usap
30:26.6
Media organization
30:29.5
How about the treatment?
30:31.2
Kunwari gusto nyo magpaawa
30:36.4
On a news organization
30:38.1
Let's say an interviewer
30:39.9
Kung paano ng treatment
30:41.0
Maraming tight shot
30:44.0
Dabas yung pagtatanong
30:47.0
Na na-influencehan nyo ba yan?
30:49.2
You're gonna get me
30:50.0
Into trouble brother
30:53.3
Wala ho ako maalala
30:54.9
Lumaki ho ako sa farm
30:57.7
Wala ho ako maalala
31:00.5
Siguro the best way
31:02.5
I'll answer that Ian
31:09.3
And the PR people
31:13.2
As much as they can
31:16.1
Magbabackfire po yan
31:20.7
Magaling mag-research
31:24.8
Pay my dear friend
31:32.3
Ginawanin nyo kay Ian yan
31:34.5
Maiinis sa'yo yan
31:39.4
Control the narrative
31:41.5
Pakiusap questions
31:47.7
Softball questions lang
31:53.4
Just using Ian as an example
31:55.0
Since he's putting me
31:56.8
I'll put him in the hot seat
32:06.7
Be taken by your ego
32:10.3
Kaya mong i-control
32:15.6
Bawal gumamit ng jargon
32:17.2
Although hindi naman siya
32:18.0
Technically jargon
32:18.9
Softball questions
32:22.0
Mahihinang tanong
32:27.5
Softball questions
32:29.7
Jargon na pala yun
32:31.3
Hirap naman itong
32:32.3
Si Steve Armstrong
32:36.2
Para lang mas maraming
32:40.2
Mayroon tayong mga
32:47.4
Nagaaway-aaway na sila
32:51.0
Nagaaway na nga sila
32:53.1
Yung susunod kong tanong
32:54.0
Baka nagagalit na sa akin
32:55.4
Lakas pala ng boses ko
32:59.2
Ang isa kong tanong
33:00.9
Nakalimutan ko lang
33:04.1
Siyempre may naratibo
33:08.7
Yung mga katulad nyo
33:10.0
Sa ganitong industriya
33:14.7
Doon sa mga ganyan naratibo
33:20.2
Hindi niya kilala
33:23.1
Imperfect yung kanyang family
33:24.5
Wala siya maalala
33:27.1
Mag-usapan naman natin
33:28.5
Yung counter to that narrative
33:34.5
In Mayor Alice's case
33:36.5
And I'll speak specifically
33:42.4
An issue of national interest
33:44.1
As protected by our
33:46.3
Free speech rights
33:48.2
My opinion to that is
33:49.8
It really doesn't take a lot
33:52.0
Into that narrative
33:55.8
It stretches credulity
34:00.1
Hindi po ka panipaniwala
34:03.2
Napakahirap paniwalaan
34:07.8
May chopper ho kayo
34:09.1
Meron ho kayong farm
34:12.2
Nang bilon-bilong piso
34:13.7
Dami ninyong negosyo
34:15.3
Pero wala kayong resources
34:16.8
Para mahanap mo yung nanay mo
34:23.4
Very very obvious lapses
34:25.6
In that narrative
34:26.5
Articles of incorporation
34:29.3
Magkapangalang kayo
34:30.3
Pareho ang middle name
34:31.8
At last name ninyo
34:33.0
Pareho ang address ninyo
34:35.0
Pero hindi mo sila kilala
34:36.7
Ano nangyari yun?
34:42.2
Hindi mo sila kakilala
34:43.2
So it doesn't really take much
34:45.1
To punch holes into this
34:49.6
Yung sinasabi niyang
34:53.6
Na naging Chinese ulit
34:56.2
Now the leverage is
34:58.3
My mother is sa kasambahay
35:00.5
I don't know who she is
35:04.9
Dahil kahiya-hiya
35:09.7
You ran for public office
35:11.8
You ran for public office
35:15.8
You should be expectant
35:19.7
Nangandidato ka eh
35:21.4
Sa pagiging mayora
35:26.4
Tungkol sa past mo
35:28.3
Politics is the wrong place to be
35:30.4
Ian, are you there?
35:46.9
Kung nasabi na hindi totoo
35:47.9
Ina-reactibo niya
35:48.9
We have yet to find
35:52.6
Naka cellphone lang kasi
35:54.6
Malinaw na ba ako?
36:01.0
I can hear you fine
36:01.8
You're just a bit choppy
36:05.9
Hindi naman natin sinasabi na
36:07.9
Ang ibig sabihin po ng choppy ay
36:11.6
ang dating ni Ian.
36:15.7
Tsaka yung choppy po,
36:16.8
ginagamit po yung style na yan
36:18.1
pag ayaw mo na yung kausap mo.
36:19.5
Diba, kunwara may
36:20.1
choppy, choppy, choppy,
36:22.2
pero ayaw mo na palang kausap.
36:24.9
pag kausap mo na sa telepono,
36:28.6
Hindi, ito legit.
36:29.3
Papakita ko yung indicator.
36:34.3
Again, hindi natin sinasabi na
36:40.4
medyo andaming inconsistencies
36:43.4
by sheer operation of logic.
36:45.9
Even if you don't have to take sides.
36:47.9
Talagang makikita mo
36:49.3
maraming inconsistencies.
36:50.9
Now, the next question is,
36:52.6
pag gagawa ba ng naratibo,
36:54.8
talagang importante yung believability?
37:03.6
especially in this day and age,
37:05.2
if your narrative is
37:06.8
yung tinatawagan sa Pilipino,
37:10.4
kung ang naratibo niyo po
37:13.8
at hindi ka panipaniwala,
37:15.8
maniwala ko kayo,
37:16.9
ang mangyayari sa inyo ngayon,
37:18.3
in this day and age,
37:19.5
gagawan ko kayo ng meme,
37:21.1
magiging katawa-takawa kayo.
37:23.5
napakaligot ng utak,
37:24.9
napakagaling gumawa ng mga memes,
37:28.5
So, yun yung problema.
37:29.4
Yun ang nangyayari ngayon kay Mayor.
37:33.2
Tatawa lang ako rito kay Jun.
37:35.4
di ba yun yung makakabili ng...
37:41.3
yung babaw na kalagay ako.
37:47.0
yung snacks daw na maalat,
37:48.3
gawa ng Jack and Jill.
37:51.7
Seriously, hindi ko magets.
37:54.0
Chippy, ano ka ba?
37:57.3
nakalala ko Chica D's eh.
38:02.9
Hindi ko na nakabutan yun.
38:05.9
kagagagaw sa akin,
38:07.1
yung mga nakatatanda.
38:09.1
Meron pop-ups pa.
38:13.5
Ito, alam ni Abigail Valde to, no?
38:15.9
Consistency is a thread
38:16.9
that holds your narrative together
38:21.2
as much as possible.
38:23.4
Tama po yung sinabi
38:24.5
ni Atty. Abby Valde,
38:26.0
pero alam niyo po,
38:27.1
dito sa ating interview...
38:29.4
Si Atty. Abby Valde ba yan?
38:33.5
si Catherine Bernardo,
38:36.8
si Catherine Bernardo
38:39.3
at si Catherine Bernardo,
38:40.4
tama ko yung sinabi
38:45.6
na Abigail Valde.
38:48.2
Isa sa mga idolo ko
38:50.8
Ang problema lang,
38:52.9
Tagalog lang po tayo dito, no?
38:54.9
Magagalit si Steve Armstrong.
38:57.0
Magagalit si Steve Armstrong.
39:01.1
Hindi po namin sinasadya,
39:02.3
talagang wala na akong control dyan.
39:07.0
ang butterfly return
39:08.2
si Steve Armstrong.
39:09.7
tapos tinatanong ni
39:11.4
Atty. Abigail Valde,
39:13.0
ano daw gcash ko?
39:14.3
Wala akong gcash dahil
39:15.5
hindi ako maka-afford
39:16.5
ng cellphone dahil
39:17.5
ako'y simpleng tao lamang.
39:23.1
Balikan natin yung
39:27.6
pakikipagtalastasan.
39:31.6
lumaki ka sa kuweba.
39:33.4
Anong kuweba ba itong
39:35.2
Anong kuweba ito?
39:39.7
Hindi ko na masyadong
39:42.2
yung mga tribesmen
39:44.4
kuweba ng malaking oso.
39:49.3
Saan ka po natutong
39:56.3
Ako, ako na nagtatanong.
40:00.4
hindi po ako marunong
40:01.9
at hiniram ko lang po
40:02.9
yung sasake na yan
40:04.1
at dumating lang yan
40:07.1
Pero isa naisip ko,
40:09.1
sa mga ganyang discussion
40:10.6
sa pagiging simple,
40:11.7
baka naman ma-inspire
40:12.6
yung maraming Pilipino
40:13.5
na talagang mamuhin
40:16.5
At magpa-homeschool
40:18.0
kay Teacher Rubilin.
40:19.4
Pag nahanap natin
40:20.5
si Teacher Rubilin,
40:27.1
Teacher Shining Shimmering
40:35.5
yung mga kinikwento
40:36.9
ni Mayor Alice Guo
40:40.4
Mahirap paniwalaan
40:42.5
Alam niya naman po
40:43.1
yung mga Pilipino,
40:44.2
malilikot mag-isip,
40:48.0
yung counter-narratives,
40:50.0
yung mga memes na ganyan,
40:51.6
how would you know
40:58.9
since it's just memes,
41:00.4
we discussed this
41:01.3
in another episode.
41:02.6
Wala pang gumagawa
41:04.0
ng mga landing pages,
41:05.6
wala pang gumagawa
41:09.1
sponsored or pushed videos,
41:13.5
yung mga short-form videos.
41:14.7
So these are all just memes.
41:19.1
back of the envelope guess,
41:21.3
90% of this is organic.
41:24.9
Kahit tignan mo sa comments eh,
41:27.6
yung pinost yung interview,
41:29.6
pag tinignan mo yung comments,
41:34.2
kinatutuwaan ng Pilipino.
41:36.7
Masyado masaya ang Pilipino.
41:39.1
Ito, gawin pa natin
41:40.0
mas complicated yung discussion.
41:44.9
sa may-ari ng restaurant.
41:49.3
Luminaw yung internet mo.
41:52.9
Baka nakapagbahid na ako.
41:59.2
may mga nang-aasar kasi dito.
42:01.0
May mga nang-aaway
42:01.8
kay Steve Armstrong.
42:03.7
huwag niyo pong i-bully
42:04.4
si Steve Armstrong
42:05.6
kasi mapang-asar lang talaga kami.
42:07.8
Inasar ko lang siya.
42:09.1
parang legitimate na nanonood siya.
42:10.6
Pasensya na, Steve.
42:13.5
Parang ano lang na,
42:14.4
parang stand-up comedy,
42:15.6
Minsan tumatawag ka ng
42:16.7
member of the audience.
42:17.9
Medyo pagkakatawaan mo.
42:18.9
Gano'n lang naman yun, ha?
42:20.3
everything was in levity.
42:27.8
gumamit ka pa ulit
42:28.7
ng jargo na levity.
42:31.5
Talaga naman tong sikera, oh.
42:36.0
So, ito, seryoso.
42:37.2
Walang ano yun to.
42:38.0
Tatuong tao si Steve.
42:40.0
Nanonood siya talaga.
42:41.5
Well-meaning siya.
42:43.1
inasar ko lang siya.
42:44.4
Pasensya na, Steve.
42:49.2
Kung hindi yung common
42:50.0
yung gay Steve Armstrong.
42:51.1
Pasensya na, kapatid na Steve.
42:53.5
I know that you're
42:54.5
a comic book star.
42:57.6
Kasi nga yung iba rito,
42:59.3
tinatawag na siyang spy.
43:01.8
Grabe naman kayo.
43:09.9
huwag masyadong bad.
43:13.2
di ba minsan yung ibang mga
43:16.5
di ba meron din naman silang mga
43:18.8
mga PR specialists
43:19.9
or communication handlers.
43:22.4
how do these people's
43:31.1
respective narratives
43:32.1
fit into the narrative,
43:34.4
of Annalise Hugo?
43:38.4
you lost me there a bit,
43:40.4
I gotta say that again.
43:42.6
Ito lang gawin ko.
43:47.1
O kaya meron akong balak
43:48.1
sa susunod na election.
43:49.9
pwede ko rin naman gamitin ito
43:51.0
for my own benefit,
43:52.5
So, meron din ako
43:53.1
sariling naratibo.
43:57.2
relate to each other?
44:06.5
Like, for example,
44:12.6
Is that what you mean,
44:15.9
O bigla ka manindigan,
44:19.3
ang tawag natin dyan,
44:22.6
ang tawag natin dyan,
44:25.6
ang tawag natin dyan,
44:28.7
kitang-kita po natin yan,
44:35.3
dun sa West Philippine Sea.
44:37.9
Nung napapag-usapan,
44:40.5
ang mga Pilipino,
44:43.0
ating sovereign rights,
44:44.7
biglang ang daming
45:01.4
nangyayari kay Mayor Alice,
45:05.7
you could make levity of it,
45:08.8
tunay na Pilipino,
45:13.0
naaalala ko lahat,
45:22.4
wala pa namang gumagawa.
45:27.0
parang napansin ko rin,
45:28.1
parang organic yung
45:34.5
Parang wala naman ako
45:35.2
nasa sense na may sumasakay.
45:40.2
that's the perfect word.
45:41.8
This isn't in aid
45:46.8
not so much legislation,
45:50.7
extracting the truth.
46:00.2
maraming marami salamat,
46:02.2
for joining us again.
46:18.8
academic discourse.
46:23.5
pag nasa pang-list.
46:24.8
Alam mo kung bakit?
46:26.6
sinimplihan lang natin
46:27.7
ang mga bagay-bagay.
46:31.9
Simple lang tayo dapat.
46:35.3
wala na po ako sa garahay ko
46:36.5
na magpa-interview dito.
46:40.8
Kung wala ka pa ng GCash,
46:43.4
sariling GCash account
46:44.8
para naman makatulong kami
46:46.2
konting ayuda lang
46:47.6
hirap na hirap ka sa buhay.
46:51.1
pag nakaipon ako,
46:53.0
kasi sabi sa akin
46:54.4
ni Teacher Rubilin,
46:55.8
in-explain niya sa akin
46:57.9
ng compounded interest.
47:01.1
si Teacher Rubilin.
47:02.7
pag naka-compound na ako
47:05.0
sana makabili na ako
47:07.8
bumurahing cellphone
47:09.2
para sa simpleng tao
47:10.9
para makapag-Gcash
47:15.3
tinapos mong degree,
47:22.4
nagbigay sa akin,
47:23.7
yung pumupuntang,
47:32.7
pala yung diploma.
47:34.8
tumatay yung diploma ko.
47:36.6
equivalent degree siya
47:43.5
Nagkaroon ng ano,
47:51.1
Hindi magagaling si
47:53.2
Meron akong equivalency.
47:54.9
Meron akong equivalency.
48:00.6
yung lump of coal.
48:02.7
So, maraming salamat
48:08.0
Is it the strangest
48:09.1
episode I've ever,
48:10.4
I've ever encountered?
48:11.5
Magandang gabi, Ian.
48:12.5
Ingat ka dyan sa Paris.
48:16.4
Si Allan Herman, no?
48:18.0
Ang ganda yung kwentuhan
48:19.7
Pero pasensya na,
48:20.4
hindi kaganda niya
48:24.3
Well, sana may napulot po
48:25.2
kayo sa ating discussion
48:26.7
Dahil gusto po nating
48:29.5
sa ating lahat, no?
48:31.9
kung ano ba yung mga,
48:32.7
pwede o karaniwan
48:33.8
nangyayari behind the scenes
48:34.9
pag mayroong malaking
48:36.9
Kasi dapat hindi tayo bulag
48:39.2
ganyang realities, no?
48:41.2
sa control narratives.
48:42.7
Again, hindi po natin
48:46.0
na ito po yung applicable
48:47.8
or talagang ginagawa
48:50.6
Pero malinaw po rito,
48:51.6
let's not lose sight
48:53.3
Napakalaking issue po
48:54.9
Napakalaking issue po
48:59.7
na nag-peckage siya
49:00.7
ng kanyang birth certificate
49:02.7
magsangasangan na
49:03.5
yung mga dokumento
49:04.2
pwedeng makuha nun.
49:05.2
Tapos, nagkaroon siya
49:05.9
ng public office.
49:11.2
na protektado niya
49:12.1
yung napakalaking
49:14.9
sa kanyang lugar,
49:15.7
yun po yung malaking issues
49:16.7
na dapat tinututukan natin.
49:18.0
Miski napapagkatawaan po natin
49:19.9
yung mga inconsistencies
49:21.0
na nakikita natin,
49:22.3
don't lose sight of that.
49:24.2
Maraming maraming salamat po.
49:25.2
Ako po si Christian Esguerra.
49:26.4
Kita-kita po tayo
49:32.7
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49:34.7
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